Nearly 8 million international tourists visited the province of Alicante in 2024.
These newly released figures are according to the recent Frontur-Egatur surveys from the National Institute of Statistics (INE).
The Valencian Community as a whole saw close to 12 million visitors, with the majority – three out of four – choosing the Costa Blanca. Specifically, Alicante welcomed 7,971,345 foreign tourists, who stayed an average of 10.3 days and spent €129.5 daily. This resulted in total spending of over €10.6 billion in the province.
The United Kingdom remains the leading source of tourists, accounting for 33.3 per cent of visitors, followed by France (12.5 per cent) and Nordic countries (12.2 per cent). To further grow the tourism market, efforts are underway to strengthen air connections with the United States and expand global reach.
The Alicante-Elche Airport remains the primary entry point for visitors. Air travel accounted for 83 per cent of arrivals, with 16 per cent using road transport.
According to the report, leisure, recreation, and vacations were the main reasons for travel, with 90.6 per cent of tourists visiting for these purposes. Among them, 58.2 per cent were attracted by sun and beach tourism.
Regarding accommodation, hotels remain the most popular choice, with 36.4 per cent of tourists opting for them. Rental properties followed closely at 30.5 per cent, while 17.8 per cent stayed in their second homes in the province.