Published on
October 1, 2025
Lionel Messi, the world-renowned Argentine footballer, has expanded his hospitality portfolio with the launch of MiM Sotogrande, a new luxury hotel in the upscale resort town of Sotogrande, located on Spain’s beautiful Cádiz coast. This marks another milestone in Messi’s growing MiM Hotels brand, which already includes properties in sought-after European destinations like Ibiza, Mallorca, and Andorra. The new hotel caters to affluent travelers seeking premium experiences, combining striking Mediterranean views, top-tier amenities, and the signature influence of Messi’s sports legacy. Situated in one of Spain’s most prestigious coastal regions, MiM Sotogrande is positioned to enhance the area’s appeal to both domestic and international visitors, especially those in search of an exclusive getaway.
Exploring MiM Sotogrande: A Seaside Luxury Retreat
Nestled beside the marina in Sotogrande, MiM Sotogrande offers stunning vistas of the Mediterranean Sea, Gibraltar, and even the North African coastline. The hotel’s design embraces a nautical theme, blending contemporary elements with coastal aesthetics that perfectly capture the spirit of this exclusive location. With only 45 rooms and suites, the property maintains an intimate yet high-end feel, offering guests both privacy and luxury in equal measure.
Facilities at MiM Sotogrande include a stunning outdoor pool, a spacious terrace with panoramic views, and a full-service spa designed to cater to the wellness needs of its clientele. These features, combined with the hotel’s tranquil ambiance, make it an ideal destination for those seeking a premium leisure experience.
Dining at Hincha: Messi’s Signature Restaurant
The hotel also introduces an exceptional dining experience with its restaurant, Hincha, named after Messi’s passion for football and his personal connection to the sport. The menu is seafood-centric, providing an upscale dining option that highlights the region’s coastal flavors. To tie in Messi’s personal legacy, the restaurant displays one of his eight Ballon d’Or trophies, giving guests a glimpse into the footballer’s storied career while enjoying fine cuisine.
Pricing and Market Position: Exclusivity at Its Core
MiM Sotogrande’s rates begin at approximately €280 per night for a standard double room and can rise up to €1,115 for the premium suites. This pricing places the hotel firmly in the luxury market, targeting those who are willing to invest in an exclusive and high-end experience. The combination of Messi’s global fame, the exclusive location of Sotogrande, and the top-tier facilities make MiM Sotogrande a standout option for travelers seeking a sophisticated stay on Spain’s Costa de la Luz.
Sotogrande is known for its luxurious real estate, world-class golf courses, and marina, attracting an international clientele of affluent individuals. The addition of Messi’s hotel is expected to bolster the area’s status as a hub for luxury tourism, drawing more high-net-worth visitors to this part of southern Spain.
The Growth of Messi’s MiM Hotels Brand
MiM Sotogrande represents another significant step in the expansion of Messi’s hotel chain, which he co-manages alongside the Majestic Hotel Group, a Barcelona-based hospitality company. The brand’s focus is on creating boutique hotels in exclusive destinations that offer personalized, high-end services. Since its inception, MiM Hotels has steadily increased its presence in luxury travel markets across Europe.
The hotel’s launch in Cádiz signals Messi’s continued investment in the luxury travel sector, which has seen increasing participation from elite athletes looking to diversify their income streams. By leveraging his personal brand, Messi is able to create a unique value proposition that attracts wealthy travelers to his hotels, offering them both exceptional accommodations and a connection to his legendary sports career.
Cádiz and Sotogrande: A Growing Luxury Destination
The Costa de la Luz, where Sotogrande is located, has grown in popularity among international tourists in recent years, particularly those interested in upscale beach vacations, sailing, and cultural exploration. Its beaches, historic sites, and natural beauty make it an attractive destination for luxury travelers.
With MiM Sotogrande, Messi’s brand helps to elevate the region’s profile even further in global hospitality circles. As the Costa de la Luz continues to attract high-end visitors, the presence of Messi’s hotel will likely boost both tourism and the local economy, positioning the area as a competitive player on Spain’s luxury travel map.
What Should Travelers Do in Sotogrande?
For those planning a trip to Sotogrande, there are plenty of activities to enjoy, all while staying at the luxurious MiM Sotogrande. Here are some tips for making the most of your stay:
- Sailing and Yachting: Sotogrande’s marina is renowned for its yachting scene, so take the opportunity to explore the coastline from the water or rent a private boat for a day out at sea.
- Golfing: The region is home to some of the best golf courses in Spain, including the prestigious Real Club de Golf Sotogrande, which attracts golfers from around the world.
- Relaxation at the Spa: Make sure to indulge in the wellness offerings at MiM Sotogrande’s spa, a perfect way to unwind after a day of outdoor activities.
- Explore the Natural Beauty: The surrounding areas of Sotogrande, including the nearby beaches and nature reserves, offer plenty of opportunities for hiking, cycling, and wildlife watching.
Looking Ahead: Messi’s Hospitality Empire Expands
MiM Sotogrande is just the latest example of Messi’s growing hospitality empire. As athletes continue to branch out into business ventures beyond their sporting careers, Messi’s investment in the luxury hotel sector is poised for long-term success. With its exclusive location, luxury offerings, and his personal touch, MiM Sotogrande is set to become one of the most desirable destinations in southern Spain.
