Benidorm registered the highest hotel occupancy in the Valencian Community in August 2025, closing the month with an average rate of 92.9%.
The figure surpasses last year’s 91.3% and highlights the city’s continued strength as one of Spain’s leading beach destinations. Across the region, hotels in Valencia, Castellón, and the Costa Blanca also posted strong results, with most destinations equaling or exceeding 2024 levels.
While the Valencian Community surpassed 7 million international tourists before the end of August 2025, the overall average occupancy in the Community remained robust, supported by both international and domestic demand.
Four-star hotels led the performance, reaching nearly 94% in Benidorm and above 90% across the Costa Blanca and Castellón. International growth was particularly significant, offsetting a slight decline in domestic tourism share, especially in Benidorm and Valencia city.
Benidorm: International Demand Drives Growth
Benidorm closed the second half of August with 93.2% occupancy, up from 92.8% in 2024. The market mix showed Spain at 37.5% of demand, followed by the United Kingdom at 31.6% and Portugal at 15%. The domestic share decreased compared to last year, while the British and Portuguese markets grew, alongside smaller increases from France, Ireland, and Italy.
By category, four-star hotels in Benidorm achieved 93.6% occupancy for the month, while three-star hotels reached 92.3%. Looking ahead, reservations for early September stand at 89.2%, indicating a smooth transition from peak to mid-season.
Costa Blanca and Alicante South
The Costa Blanca averaged 91.4% occupancy in August, 1.3 points higher than in 2024. Calpe and Altea stood out, with 93.4% and 94% respectively. Alicante South recorded slightly lower but stable figures, with 87.3% for the month. The domestic market dominated at 64.2% on the Costa Blanca, complemented by the United Kingdom, France, the Netherlands, and Belgium.
Hotel performance was strong across categories, with four-star hotels averaging 92.9% and three-star hotels 92.3%. Forecasts for the first half of September indicate continued resilience, with 83.3% occupancy on the Costa Blanca and 80.9% in Alicante South.
Valencia Province and Capital
The province of Valencia reached 89.4% occupancy in August, slightly above 2024 levels. Gandia achieved the highest rates, with 95% in the second half of the month and 94.7% overall, driven almost entirely by domestic tourism. Valencia city also improved, reaching 86.2% in August compared to 84.5% in 2024, with growth supported by international markets including Italy, the United Kingdom, the United States, France, Germany, and the Netherlands.
The capital’s rising appeal as a cosmopolitan destination is evident in its market diversification. September forecasts remain strong, with the province expected to average 82.3% and Valencia city 80.7% in the first half of the month.
Castellón: Domestic Market Stronghold
Castellón ended August with 87.8% occupancy, close to 2024’s 88.2%. Domestic tourists accounted for nearly 86% of visitors, while France, the United Kingdom, and Romania contributed to international demand. Peñíscola performed particularly well, surpassing 90.9% for the month.
Four-star hotels in Castellón reached 89.3% occupancy in August, surpassing last year’s results. Forecasts for early September show 86.9%, underlining the province’s stability as a summer destination for Spanish travelers.
Tourism Strength in the Valencian Community
The results confirm the Valencian Community’s resilience as a leading Mediterranean destination, with balanced contributions from domestic loyalty and growing international appeal. While Benidorm remains the standout performer, Valencia city and the broader Costa Blanca region are showing increased competitiveness in attracting foreign markets.
The transition into mid-season begins with high reservation levels across all provinces, ensuring that the region maintains strong momentum beyond the summer peak.