Published on
November 17, 2025
As we look towards the future of travel, 2026 promises to be a year of exciting shifts and unique experiences. From Italy and Spain leading the pack as top destinations, to the rise of AI-driven travel planning and book-inspired holidays, travelers are set for a year full of surprises. But that’s not all. A growing interest in sports travel, mountain retreats, and even trips inspired by popular TV shows are also on the horizon.
Travel experts have analyzed numerous data points, from hotel bookings to online searches, to predict what will dominate the travel scene next year. But the truth is, trends vary across regions, platforms, and even from one search engine to another. While some destinations consistently top the charts, the experiences people are seeking are becoming more diverse and personalized. Here’s what to expect in 2026.
Italy and Spain: The Unbeatable Destinations of 2026
When it comes to hot destinations, both Italy and Spain are set to dominate. These two European powerhouses have consistently appeared at the top of every major travel list for 2026. Italy, with its rich culture, history, and stunning landscapes, continues to capture the hearts of travelers, particularly in cities like Salerno. Meanwhile, Spain is gaining traction, with travelers flocking to its sunny coastlines and cultural hubs.
However, while these destinations remain the favorites, don’t overlook the potential rise of Asian destinations. Countries like Thailand, Japan, and South Korea are gaining more attention due to growing interest in luxury hotels and immersive local experiences. Whether it’s the serene beauty of Kyoto or the bustling energy of Bangkok, the allure of Asia is undeniable.
A Return to the Mountains: Tranquility and Adventure Await
Looking for a getaway that combines both peace and adventure? Mountain retreats are poised to be a massive trend in 2026. Searches for mountain-view accommodations have surged by more than 100% over the past year, with destinations like the Sapa Mountains in Vietnam and Banff in Canada becoming increasingly popular.
With more travelers seeking remote locations to escape crowded cities, regions known for their tranquil landscapes, such as Bhutan, have seen a dramatic rise in interest. Even more niche activities like stargazing and volcano tourism are gaining momentum, suggesting that astro-tourism may be the next big thing. For travelers looking to disconnect from the world and reconnect with nature, the mountains are calling.
Set-Jetting: Traveling to Iconic Movie Locations
If you’re a fan of set-jetting, 2026 will not disappoint. Set-jetting, the practice of visiting destinations made famous in movies and TV shows, continues to soar. From the sun-drenched beaches of Samoa (featured in Moana: Live Action) to the stunning landscapes of New Zealand in Avatar, travelers are increasingly inspired by the settings of their favourite films.
With platforms like Netflix and HBO churning out new hits, expect even more locations to be added to the list of must-visit spots. The booming trend of set-jetting is already projected to generate billions of dollars in tourism revenue in the United States alone. As more shows and movies hit the screens, so too will the interest in exploring these iconic filming locations.
Sports Tourism: Combining Culture and Thrill
The rise of sports tourism is another exciting trend for 2026. It’s not just about attending major sporting events like the Olympics or World Cup. Travelers are now looking for local, immersive experiences that allow them to engage in sports activities while exploring a new culture. From Muay Thai in Thailand to Lucha Libre wrestling in Mexico, sports are becoming a central part of the travel experience.
In addition to attending games, people are also signing up for endurance sports events like Hyrox, which has gained significant popularity across the globe. Whether it’s watching your favourite sports team or participating in unique athletic activities, sports tourism offers a whole new way to experience the world.
Book-Inspired Holidays: Reading Retreats on the Rise
For book lovers, 2026 will bring a surge in literary travel. Reading retreats or “readaways” are gaining momentum as travellers seek to immerse themselves in their favourite books while surrounded by peaceful and picturesque locations. Coastal homes, rural chalets, and quiet countryside retreats are becoming the perfect backdrop for getting lost in a novel.
This growing trend highlights the increasing importance of relaxation and mental wellbeing in travel. Studies show that many people now prioritize spending quality time with loved ones and unwinding with a good book while on holiday. As a result, book-inspired vacations will continue to rise in popularity in 2026, offering a peaceful escape for those looking to recharge.
Glow-Cations: Beauty and Wellness Getaways
If you’ve been following the wellness travel trend, you’ll be excited to know that 2026 will see the rise of glow-cations. These beauty-focused holidays, which combine relaxation with skincare and beauty treatments, are becoming the ultimate indulgence for many travelers.
Regions like South Korea and Europe are already well-known for their beauty and wellness offerings. Travelers seeking the latest in Korean beauty trends or European skincare will find plenty of destinations to cater to their needs. This trend also ties into medical tourism, where people travel for advanced treatments aimed at promoting longevity and well-being.
What Travelers Can Expect in 2026: Tips for a Successful Trip
- Research and plan ahead: While some of these trends may seem quirky or unconventional, it’s essential to research your destination and experience thoroughly before booking.
- Book with AI tools: The rise of AI-driven travel planning tools will make it easier than ever to personalize your trips. Take advantage of these tools to tailor your vacation to your preferences.
- Embrace local experiences: Whether it’s a sporting activity or a cultural event, the key to an unforgettable trip in 2026 will be immersing yourself in the local culture.
- Choose sustainable travel options: As more destinations become aware of environmental issues, consider eco-friendly options like carbon-neutral hotels or transportation.
An Unpredictable, Yet Exciting Year Ahead for Travelers
The travel trends for 2026 suggest that people are looking for something new and unique. Whether you’re hiking in the mountains, planning a glow-cation, or visiting a famous filming location, there’s no shortage of exciting travel experiences on the horizon. The future of travel is bright, and 2026 promises to be a year of adventure, relaxation, and cultural exploration.
