Published on
November 18, 2025
In a surprising turn, fewer Canadians are planning to head south to the U.S. this winter. A new survey reveals that many are choosing warmer, more exotic spots instead. Destinations like Mexico, Spain, and Portugal are seeing a significant rise in interest from Canadian snowbirds, as U.S. winter destinations face a decline.
For years, U.S. states like Florida, Arizona, and Texas have been the go-to winter retreats for Canadians. But the trend seems to be shifting. According to a recent poll by Snowbird Advisor, the number of Canadians intending to visit the U.S. this winter has dropped by 15 percent. Instead, many are flocking to more diverse and culturally rich locations like Mexico, Spain, and Portugal.
This shift in Canadian travel preferences is expected to impact U.S. tourism, particularly in areas that rely heavily on snowbirds, such as Florida and Arizona. While the U.S. is still a top destination for about 70 percent of snowbirds, many Canadians are beginning to look overseas for their winter holidays.
The Changing Preferences of Canadian Snowbirds
Snowbirds are individuals who spend a significant portion of their winter months in warmer destinations. Traditionally, the U.S. has been the most popular spot for these long-term vacationers. However, the tide appears to be turning. The survey, which gathered data from over 4,000 snowbirds in late October, indicates that a growing number of Canadians are choosing to travel further afield.
“Mexico, Spain, and Portugal are becoming the new go-to spots for Canadian snowbirds,” said Stephen Fine, President of Snowbird Advisor Insurance. “These destinations offer the same sunny weather and relaxation but with the added benefit of lower costs and different cultural experiences.”
What’s more, the allure of the U.S. is weakening due to a combination of factors. Rising political tensions, particularly during Donald Trump’s presidency, fear of mistreatment at the border, and the unfavourable exchange rate have all contributed to this decline. With the Canadian dollar at only 71 U.S. cents, Canadians are seeking more affordable and welcoming destinations.
The Rise of Mexico, Spain, and Portugal
The survey data shows that destinations like Mexico, Spain, and Portugal have nearly doubled in popularity. These countries offer not only warm climates but also unique cultural experiences that the U.S. lacks. Many Canadians are drawn to the vibrant food scenes, beautiful beaches, and rich history these countries provide.
Mexico has long been a favourite for Canadians, but in recent years, Spain and Portugal have gained momentum. The Mediterranean charm, coupled with affordable living costs, makes these countries increasingly appealing. Moreover, the availability of direct flights and close proximity to Canada make these destinations even more attractive.
According to travel experts, the fact that these countries offer a more relaxed and friendly visa policy for Canadians only adds to their appeal. The ease of access, combined with the affordable cost of living, positions these destinations as prime contenders for Canadian snowbirds.
U.S. Tourism Faces Challenges
While the U.S. remains a popular destination for many Canadians, this drop in snowbird traffic is concerning for the American tourism industry. Florida, in particular, depends heavily on the influx of Canadian visitors during the winter months. As fewer Canadians head to the U.S., businesses in areas like Florida may see a significant decline in revenue.
“Florida is still a top destination for Canadians, but we are beginning to see a shift,” said Joanna Yu, Senior Manager of U.S. Home Equity Financing at the Royal Bank of Canada. “More Canadians are looking for new experiences and better value for their money.”
Arizona, California, and Texas also remain popular among snowbirds, but experts predict that these states will experience a smaller influx compared to previous years. As snowbirds opt for more diverse destinations, the U.S. may struggle to maintain its dominance in the winter tourism market.
A Changing Landscape for Winter Travel
Despite the drop in U.S.-bound travel, the overall number of snowbirds is expected to remain steady. The shift in destinations, however, points to a larger trend. Canadians are becoming more adventurous and open to exploring destinations that offer new experiences and better value.
The top five destinations beyond the U.S. are Mexico, Spain, Portugal, Costa Rica, and the Caribbean. But far-flung places like Australia, New Zealand, and Thailand are also seeing increased interest. These countries offer a mix of stunning landscapes, adventure, and a touch of exotic allure that the U.S. can no longer match for many travellers.
This change in travel habits will not only affect U.S. tourism but also impact the global travel industry. With snowbirds choosing destinations that are further away, the travel landscape is evolving. The desire for adventure, cultural experiences, and affordability is reshaping the way Canadians approach their winter travel plans.
What Does This Mean for U.S. Tourism?
The decline in Canadian snowbirds heading to the U.S. this winter is a sign of broader changes in travel preferences. With Mexico, Spain, and Portugal emerging as top choices, the U.S. faces growing competition. The shift away from the U.S. may affect tourism revenue, especially in popular snowbird destinations.
As Canadians seek new, more affordable, and culturally enriching travel experiences, U.S. tourism may need to adapt to maintain its appeal. The rise of alternative destinations signifies a turning point in the winter travel industry, one that could have long-lasting implications for the U.S. tourism sector.
For Canadians, the shift to overseas destinations offers a chance to discover new cultures and landscapes, all while escaping the harsh winter months at home. The future of snowbird travel seems brighter than ever, though it’s clear that the U.S. must rethink its approach to attract Canadian visitors in the coming years.
