Shoppers at Zenia Boulevard can explore the Black Cards stand during the centre’s Black Friday celebration, hoping to reveal bonus gift‑card prizes.
Credit: JEAN-BAPTISTE PREMAT / Shutterstock
Every year, Zenia Boulevard, the bustling open-air shopping centre in Orihuela Costa, reinvents Black Friday with creative promotions designed to delight shoppers.
For 2025, the centre is hosting a special event on November 28 and 29: ‘Las Tarjetas Black’, meaning ‘The Black Cards’. Visitors can redeem part of their spending through mystery gift-card envelopes, adding a playful and surprising element to the traditional shopping rush.
The promotion is simple, yet enticing. Shoppers must be members of either the Club de Fidelidad (Loyalty Club) or the Club de Empleados (Employee Club), and present receipts totaling €50 or more from purchases made at Zenia Boulevard stores on the same day.
Once validated, participants pick an envelope that hides a gift card worth between €5 and €150. The event promises plenty of excitement, with 340 Black Cards available over the two-day weekend and a €150 card raffled on December 2 among everyone who participated.
Shopping Meets Entertainment
Zenia Boulevard isn’t relying on deals alone to draw crowds.
The centre is bringing a lively atmosphere to the weekend with live entertainment. On Friday, a DJ set from 2pm-5pm will energise shoppers, followed by a swing set from Posh Afaire later in the evening, creating a festive, upbeat mood. On Saturday, Plain Jane Pocket will take the stage, performing a mix of classic hits to get families, friends, and holiday shoppers dancing.
The combination of shopping and entertainment makes Black Friday at Zenia Boulevard an experience rather than just a sale, with families and individuals drawn by the thrill of mystery cards and lively performances.
Strict Rules, Big Rewards
The promotion is carefully structured. Only receipts from the same day are valid for participation, and each loyalty member may open just one envelope per day. These measures ensure fairness and manage the flow of participants, while keeping the element of surprise alive.
Participants who snag a card are often thrilled to see the value inside, and the potential of winning the grand €150 card adds extra excitement.
For many shoppers, the envelopes turn routine Black Friday purchases into a gamified experience, making it one of the most talked-about events in Orihuela Costa during the holiday season.
A Weekend That Blends Shopping and Fun
Zenia Boulevard’s 2025 Black Friday event demonstrates how retail experiences are evolving.
It’s no longer just about grabbing the best deals; it’s about combining shopping with entertainment, surprise, and a festive atmosphere. Between gift-card envelopes, live music, and interactive performances, shoppers leave with more than purchases – they leave with stories to share.
For locals and tourists alike, November 28-29 promises a weekend where spending, suspense, and celebration intersect, making Zenia Boulevard a must-visit destination for anyone hoping to kick off the holiday season in style.