Published on
October 2, 2025

Spain continues to dominate global tourism with an unprecedented surge in international arrivals during the summer of 2025. The country is on track to reach another all-time high in foreign tourism, with a remarkable 22.3 million tourists visiting in just the months of July and August. This record-breaking influx is fueled by travelers from the United Kingdom, France, and Germany, all flocking to Spain’s stunning beaches, vibrant cities, and historic landmarks. As tourism becomes an increasingly vital driver of the Spanish economy, the country is set to surpass its previous tourism records, with over 94 million foreign visitors expected this year alone.

Tourism has become an integral part of Spain’s fast-growing economy, which saw a significant growth revision to 3.5% in 2025. However, this tourism boom has come with its challenges. Cities like Barcelona, Malaga, and the Balearic and Canary Islands are grappling with the consequences of overtourism, with rising rents and protests from locals concerned about the changing fabric of their neighborhoods. Despite these challenges, Spain remains a top destination for millions of tourists worldwide.

In this report, we explore the impact of the tourism boom on Spain’s economy, the most popular destinations for foreign tourists, and the growing concerns regarding the sustainability of such rapid growth in the tourism sector.

Key Highlights:

  • 22.3 Million Tourists: A new record for the summer months of July and August 2025, surpassing the previous year’s 21.8 million.
  • Top Nationalities: British, French, and German tourists have been the driving force behind this surge.
  • Tourism Impact: Spain’s tourism sector remains a key contributor to the economy, with a growth rate revision to 3.5% for 2025.
  • Overtourism Concerns: Protests in Barcelona, Malaga, and the Balearic Islands as local residents voice concerns over rising rents and changing neighborhood dynamics.

Spain’s Summer Tourism Boom: By the Numbers

Spain, already the world’s second most-visited country, has once again proven why it holds the top spots in global tourism rankings. Over the months of July and August, the country experienced a significant surge in international visitors.

  • 11.3 Million Tourists in August: This marked a 2.9% increase compared to August 2024, further highlighting the country’s growing appeal.
  • 1.6% Increase in July: The first month of the summer saw 11 million tourists, building momentum for the season’s peak.

As the summer months came to a close, Spain’s foreign visitor tally for 2025 already reached 66.8 million by August, surpassing last year’s figures by 3.9%. This growth is largely driven by the continued success of the Spanish beach resorts, the allure of its cultural heritage, and the gastronomic experiences offered by cities like Madrid, Barcelona, and Seville.

The Economic Importance of Tourism in Spain

Tourism plays a crucial role in Spain’s economic growth. The tourism sector’s contribution to Spain’s GDP is substantial, and the rise in foreign arrivals has provided significant support to the country’s rapid post-pandemic recovery. With the tourism industry bouncing back to new heights, Spain’s hospitality and service industries are thriving, contributing to job creation and economic development in both urban and rural areas.

  • Economic Contribution: The tourism sector contributes to more than 12% of Spain’s GDP, making it one of the most important sectors for the Spanish economy.
  • Job Creation: The booming tourism industry has led to the creation of hundreds of thousands of jobs in hospitality, transportation, and cultural services.

As Spain continues to maintain its competitive edge as a top European destination, the country is expected to see further growth in international arrivals over the coming months. However, this success also raises questions about the sustainability of such rapid growth.

Overtourism and the Rising Local Backlash

Despite the undeniable economic benefits, Spain’s tourism boom has come with growing concerns about overtourism. Popular destinations like Barcelona, Malaga, and the Balearic Islands are experiencing significant changes to their communities, with locals expressing frustration over the pressure placed on infrastructure and resources.

  • Rising Rents: With the demand for tourist accommodation increasing, property owners are converting local homes into short-term rentals, which has driven up rents in key tourist areas.
  • Protests and Local Resistance: In major tourist cities, protests have erupted as residents argue that their neighborhoods are being transformed into tourist hotspots at the expense of local culture and community.

The concerns surrounding overtourism have prompted the Spanish government and local authorities to consider measures aimed at preserving the country’s cultural heritage while ensuring sustainable growth in the tourism sector. This includes limiting the number of tourists in certain areas, improving infrastructure, and supporting local businesses to ensure a balance between tourism and local interests.

Spain’s Response to the Tourism Surge

In response to the increasing concerns about overtourism, Spain is taking proactive steps to address these challenges:

  • Tourism Regulations: Local governments are implementing measures such as tourist taxes and limits on short-term rentals in areas experiencing overcrowding.
  • Sustainable Tourism Initiatives: Spain is promoting eco-friendly tourism options, encouraging visitors to explore less crowded areas, and providing resources to support sustainable travel practices.

Moreover, Spain continues to innovate in its tourism offerings, with an increasing number of travelers seeking experiences beyond the traditional beach holidays. Spain’s rich cultural heritage, world-class museums, culinary traditions, and vibrant festivals are just some of the many reasons visitors are drawn to this Mediterranean gem.

The Most Popular Tourist Destinations in Spain

Spain’s top tourist destinations continue to attract millions of visitors each year, with Barcelona, Madrid, Seville, and Valencia consistently ranking among the most visited cities. However, Spain’s appeal extends beyond its urban centers. The country’s diverse landscapes, from the beaches of Costa Brava to the mountains of Sierra Nevada, offer a variety of experiences for every type of traveler.

  • Barcelona: Known for its iconic architecture, including the Sagrada Familia and Park Güell, Barcelona remains one of Spain’s most popular destinations.
  • Madrid: Spain’s capital offers world-class museums such as the Prado Museum and a lively cultural scene.
  • Seville: Famous for its flamenco culture, Alcázar Palace, and La Giralda, Seville is a must-see destination in southern Spain.
  • Balearic Islands: With stunning beaches and vibrant nightlife, islands like Mallorca and Ibiza continue to be popular spots for international tourists.

Conclusion

Spain’s tourism sector continues to break records, cementing its position as one of the world’s most popular travel destinations. While the rapid growth of international visitors has brought significant economic benefits, it also raises important questions about sustainability and the long-term impact on local communities. As the country faces the challenges of overtourism, Spain is taking measures to balance the influx of visitors with the needs of its residents. With its diverse attractions, rich cultural heritage, and world-class hospitality, Spain remains a top choice for travelers seeking adventure, relaxation, and cultural immersion.



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By Steve

Spain is one of my favourite places to visit. The weather, the food, people and way of life make it a great place to visit.