The entrance to Mojacar, where tourism is thriving as British visitors return to the Costa de Almeria.
Credit: Martyn Wilkes
Tourist numbers soar as the Almeria favourite cements its bond with the UK, pushing for year-round travel and new flight links.
British loyalty keeps Mojacar thriving
Mojacar’s long-standing love affair with British holidaymakers shows no sign of slowing down. By the end of September 2025, the coastal town had already welcomed more than 65,000 visitors from the United Kingdom, according to figures shared by the Mojacar delegation during the World Travel Market (WTM) in London this week, led by tourism councillor María Gracia Alarcón.
Describing the UK as “our most loyal market”, the councillor said the milestone reflects both the town’s growing international reputation and the steady return of confidence among post-Brexit travellers.
New UK flight routes driving demand
The surge coincides with new air connections into Almeria Airport, which has seen passenger numbers climb more than three per cent this year. Jet2’s newly announced East Midlands–Almeria route – confirmed at WTM – will launch next summer, joining a broader winter schedule increase of 12 per cent that also includes links from Liverpool and Bristol.
These improvements could prove decisive for Mojacar’s shoulder seasons. Despite healthy visitor totals, hotel occupancy still hovers around 47 per cent in September, compared with a Spanish average near 67 per cent. Local tourism authorities say better flight access is key to flattening the seasonal peaks that define the coastal economy.
Pushing for year-round tourism
Mojacar is also investing heavily in its transformation into a “smart destination”, installing visitor sensors, upgrading infrastructure and promoting winter activities like golf, hiking and gastronomy routes.
The town’s tourism department says these measures aim to extend visitor stays and attract digital nomads, retirees and long-stay travellers – a strategy that resonates strongly with the thousands of British expats who already call Almeria home.
A balanced future for residents and visitors
As Andalucia tightens regulation on short-term holiday lets, local authorities stress the importance of balancing tourism growth with residents’ quality of life. Mojacar, one of Almeria’s most visited destinations, now records more than 30 visitors per resident each year, underlining the need for sustainable management.
Still, for many locals, the renewed connection with the UK market represents both an economic lifeline and a cultural bridge. With Spain’s tourism industry hitting all-time records in 2025, the message from Mojacar is clear: the British are back – and they’re very much at home on this corner of the Costa de Almeria.
Read more Almeria news here.