Published on
November 29, 2025

American unites with Air France, Iberia, British Airways, Wizz, Vueling, and other airlines in skyrocketing tourist numbers as Spain sees a 5% growth in international visitors in 2025. This surge is driven by the expansion of flight routes, increased frequencies, and enhanced connectivity between Spain and key global markets. The boost in tourism is not only evident in major cities like Madrid and Barcelona, but also in coastal destinations, with airlines ramping up services to meet the growing demand. This collaborative effort among major carriers has been pivotal in accommodating the influx of tourists, further solidifying Spain’s position as one of the top travel destinations.
Spain, a beacon of history, culture, and Mediterranean charm, has experienced a surge in international tourism, recording a remarkable 5% growth in international visitors in 2025 compared to 2024. This increase follows a stellar performance in 2024, where Spain welcomed a record 94 million international tourists. With its iconic cities like Madrid, Barcelona, Costa Brava, and sunny islands like Mallorca, Spain continues to captivate travelers worldwide. This unprecedented growth in Spain’s tourism sector can be attributed to a combination of factors, including enhanced connectivity, increased flight capacity from major international airlines, and rising tourist demand for both traditional and emerging Spanish destinations.
Spain’s booming tourism is driven by several key factors, particularly the critical role played by major airlines—American Airlines, Iberia, British Airways, Air France, Wizz, and Vueling—in accommodating the influx of international travelers. These airlines have ramped up services, added new routes, and increased their flight frequencies to meet the ever-growing demand. Additionally, the rising impact on Spain’s hospitality sector is evident, with hotels and resorts experiencing record occupancy rates, especially in major cities and coastal destinations.
Spain’s 5% Tourism Growth in 2025: A New Milestone
Spain has long been one of the world’s leading tourism destinations, and the country’s tourism industry continues to thrive as international travelers flock to its vibrant cities, beaches, and picturesque towns. The recent 5% growth in international visitors to Spain highlights a recovering yet expanding tourism sector in the post-pandemic era. This surge is not only attributed to travelers from Europe but also a significant uptick in arrivals from the United States, Latin America, Asia, and the Middle East.
This year, international arrivals to Spain have been higher than ever, driven by improved connectivity from international airlines that have significantly expanded their routes and schedules to cater to the growing number of tourists. For example, American Airlines has been instrumental in providing increased flight options from the United States, while European carriers such as Iberia, British Airways, and Air France have expanded their reach to cater to travelers from their respective regions.
In addition to these established players, low-cost carriers like Ryanair, EasyJet, and Wizz Air are also contributing to this growth, providing affordable travel options for tourists seeking budget-friendly access to Spain’s sun-soaked beaches and cultural hotspots.
Airlines Driving Spain’s Tourism Boom
The role of airlines in Spain’s tourism resurgence cannot be overstated. Major international airlines and low-cost carriers have added new flights, increased frequencies on existing routes, and improved connectivity to Spain’s top tourist destinations. Let’s break down the impact of each of these airlines and how their expanded operations are helping fuel Spain’s growth.
American Airlines: Expanding Connections to Spain
American Airlines, one of the largest carriers in the United States, has significantly increased its service to Spain in 2025. With a strong presence in both Madrid and Barcelona, American Airlines has introduced several new routes and increased the frequency of flights to meet the growing demand for travel to Spain.
Key Developments:
- Increased Frequency: American Airlines now operates daily flights between New York (JFK) and Madrid (MAD), as well as between Miami (MIA) and Barcelona (BCN), catering to both business and leisure travelers.
- New Routes: Starting in March 2026, American Airlines will offer a new direct flight from New York to Seville, further expanding Spain’s reach in the United States.
- Impact on Tourism: This expansion has contributed significantly to Spain’s 5% growth in international tourism, bringing in more North American tourists and fostering strong bilateral travel relations.
Iberia Airlines: Strengthening Spain’s Flagship Network
Iberia Airlines, Spain’s flagship carrier, has been at the forefront of this growth, not only by enhancing services to existing routes but also by launching new flights to high-demand destinations. Iberia’s efforts to connect Spain with international hubs have bolstered the country’s position as a top European destination.
Key Developments:
- Increased Capacity: Iberia now operates over 350 weekly transatlantic flights to Spain, increasing its capacity by 10% in 2025.
- New Routes: Iberia has introduced new seasonal services from Spain to several North American and Asian cities, with a focus on leisure destinations such as the Canary Islands.
- Impact on Tourism: With Iberia’s extensive network, Spain has become more accessible to travelers from both sides of the Atlantic, which has played a key role in the 5% rise in international arrivals.
British Airways: More Flights, More Opportunities
British Airways, one of the UK’s leading carriers, has added extra services to Spain’s top destinations, including Madrid, Barcelona, and the Balearic Islands. This increase in frequency has helped ensure that travelers from the UK—Spain’s largest tourism market—continue to visit Spain in greater numbers.
Key Developments:
- Daily Flights: British Airways now offers multiple daily flights between London (LHR) and both Madrid (MAD) and Barcelona (BCN), ensuring greater flexibility for travelers.
- Seasonal Increases: During peak seasons, British Airways has further ramped up its operations to meet the demand, offering more options to Spain’s coastal resorts and cultural capitals.
- Impact on Tourism: British Airways’ expansion has contributed to maintaining Spain’s position as the go-to destination for UK travelers, helping secure a steady flow of tourists from Britain.
Air France: Connecting Spain with France and Beyond
Air France continues to strengthen its presence in Spain by increasing its flight offerings from France and other European hubs. With more services to Madrid, Barcelona, and the Mediterranean coast, Air France plays a vital role in the increased travel flow to Spain from France and surrounding European nations.
Key Developments:
- Increased Frequency: Air France increased its flights to Spain by 3% in 2025, with more services to Madrid, Barcelona, and coastal cities like Palma de Mallorca.
- Enhanced Connectivity: The airline has improved its regional connectivity between France and Spain, making it easier for travelers to move between both countries.
- Impact on Tourism: Air France’s network expansion directly supports Spain’s tourism growth, particularly in coastal areas like Costa Brava, where French tourists are among the highest demographics.
Low-Cost Carriers: Ryanair, EasyJet, and Wizz Air
Low-cost airlines have been instrumental in democratizing travel to Spain, especially for European travelers. Ryanair, EasyJet, and Wizz Air have expanded their networks, connecting major European cities to Spain’s most popular destinations with affordable options.
Key Developments:
- Ryanair: Ryanair has expanded its winter schedules at hubs like Malaga and Alicante, increasing capacity to more than 19 million seats in summer 2025. Popular routes include Madrid, Seville, Valencia, and Palma de Mallorca.
- EasyJet: EasyJet continues to operate competitive routes across Spain from its London base, with increased services to Barcelona and Madrid.
- Wizz Air: Wizz Air has added new routes from London-Luton to key Spanish destinations, including Seville, Valencia, and Barcelona, beginning in March 2026.
- Impact on Tourism: These low-cost carriers make it affordable for a wider range of tourists to visit Spain, ensuring consistent growth in European tourism, particularly from budget-conscious travelers.
How Airlines Are Expanding Routes and Frequencies to Spain in 2025
| Airline | Routes Increased/Added | Frequency | Key Destinations |
|---|---|---|---|
| American Airlines | New route from New York to Seville | Daily | Madrid, Barcelona, Seville |
| Iberia Airlines | Transatlantic routes expansion | 10% increase | Madrid, Barcelona, Canary Islands |
| British Airways | Multiple daily flights to Madrid and Barcelona | Increased during peak | London to Madrid, Barcelona |
| Air France | Increased flights to Madrid and Barcelona | 3% increase | Paris to Madrid, Barcelona, Palma de Mallorca |
| Ryanair | Expanded winter schedules | 19 million seats | Malaga, Alicante, Seville, Valencia |
| EasyJet | More routes to Barcelona and Madrid | Increased | London to Madrid, Barcelona |
| Wizz Air | New routes to Barcelona, Seville, and Valencia | New routes in 2026 | London-Luton to Seville, Barcelona, Valencia |
Spain’s Hospitality Industry: Meeting the Surge in Demand
As airlines boost capacity and international flights pour into Spain, the hospitality sector has been similarly impacted by the influx of tourists. Hotels, resorts, and short-term rental platforms like Airbnb are experiencing record occupancy rates, particularly in Spain’s most popular destinations.
Hotels and Resorts
Luxury hotel chains such as Marriott, Hilton, and Accor have expanded their operations in Spain to accommodate the growing number of tourists. New openings in Madrid, Barcelona, and along the Mediterranean coast have helped these brands cater to the increasing demand.
Marriott Hotels has recently opened several new luxury properties in Madrid and Barcelona, and their Ritz-Carlton properties are consistently fully booked. Accor Hotels, focusing on sustainable tourism, has seen a rise in bookings, particularly from eco-conscious travelers. Smaller boutique hotels and vacation rentals are also thriving, with many opting for more localized, authentic Spanish experiences.
Short-Term Rentals and Airbnb
Airbnb has become increasingly popular as travelers seek personalized stays in Spain’s charming cities and coastal towns. With its diverse range of properties, from apartments in central Madrid to beachfront villas in the Canary Islands, Airbnb continues to experience strong demand, particularly from international visitors seeking more intimate and cost-effective accommodation options.
Spain’s tourism sector is in full swing, with a 5% increase in international arrivals in 2025, driven by major international airlines like American Airlines, Iberia, British Airways, Air France, and low-cost carriers such as Ryanair, EasyJet, and Wizz Air. These airlines have expanded their routes and services, connecting Spain to the world and facilitating a travel boom in iconic Spanish cities and regions.
This surge in tourism has had a significant impact on Spain’s hospitality industry, with hotels and short-term rentals experiencing high occupancy rates and new properties opening across the country to meet demand. As Spain continues to capitalize on its reputation as a top tourist destination, the future looks promising for both the travel industry and the millions of travelers seeking an unforgettable Spanish experience.
American unites with Air France, Iberia, British Airways, Wizz, Vueling, and other airlines in skyrocketing tourist numbers as Spain sees a 5% growth in Madrid, Barcelona, and more. This surge is driven by expanded flight routes and increased frequencies, enhancing connectivity and fueling Spain’s continued appeal to international travelers.
With airlines expanding their reach, tourists flocking to the country’s sun-kissed beaches and historic cities, and hotels accommodating the influx of visitors, Spain is poised for continued success in 2025 and beyond.

