Published on
November 29, 2025
Spain joins Poland, Germany, Romania, Italy, and other nations in supercharging Hungary’s tourism growth in 2025, as international arrivals surge to new heights. The increase in visitor numbers, driven by both regional neighbors and further-reaching countries, highlights Hungary’s growing global appeal, with Spain playing a key role in this expansion. The combination of a strong European presence and enhanced travel infrastructure is propelling Hungary to new tourism records, making it a must-visit destination in Central Europe.
In 2025, Hungary’s tourism sector is experiencing a period of remarkable expansion, driven by record-breaking visitor numbers and increased international arrivals. According to the latest data from Hungary’s Ministry for National Economy (NGM) and the Central Statistical Office (KSH), nearly 1.7 million guests stayed in the country in October alone, marking an impressive 11% year-on-year increase. The trend reflects a broader pattern throughout the year, as Hungary continues to cement its reputation as one of the most appealing destinations in Central Europe. Alongside this surge, the country’s vibrant capital, Budapest, has witnessed a 14% year-on-year growth in guest nights, solidifying its status as a key hub for both leisure and business tourism.
Tourism Growth and National Impact
Between January and October 2025, Hungary hosted 16.8 million visitors, generating a total of 40.5 million guest nights. This overall growth—nearly a 7% increase compared to the same period in 2024—demonstrates a broadening appeal among both domestic and international travellers. Notably, Hungary has achieved these remarkable figures despite global economic uncertainties, reflecting its diverse attractions and growing international appeal.
The tourism sector has proven itself to be a crucial contributor to the Hungarian economy, accounting for over 13% of the nation’s GDP. With nearly 400,000 families relying on tourism for their livelihoods, the government’s focus on strengthening this vital industry has had significant social and economic impacts. This dynamic growth is partly driven by increased foreign investment in tourism infrastructure, as well as the rise of Hungary’s digital marketing campaigns, which have reached far and wide.
Key Source Countries Fueling Hungary’s Tourism Surge
While Hungary’s domestic tourism has remained robust, international visitors have played a significant role in its tourism boom. The data reveals that in October 2025 alone, foreign tourist arrivals surged by 12%, with 833,000 international visitors making their way to Hungary. Among the key source countries driving this growth are Poland, Germany, Romania, Italy, and Spain, alongside other major contributors such as the United Kingdom, France, and Austria.
Spain, in particular, has emerged as an increasingly vital player in the growing influx of tourists to Hungary. Spanish tourists are attracted to Hungary’s rich cultural heritage, stunning landscapes, and vibrant cities like Budapest, with its historical architecture, world-class museums, and iconic thermal baths. The increase in Spanish visitors highlights Hungary’s growing appeal in southern Europe, with many Spanish tourists looking to explore beyond their traditional destinations.
Germany and Poland have long been established as major contributors to Hungary’s inbound tourism. Both countries’ proximity and robust travel connections to Hungary have made them consistent sources of visitors. In 2025, Germany continues to lead the charge, with thousands of tourists making their way to Hungary for both leisure and business purposes. Likewise, Poland’s increasing middle class and enhanced connectivity have helped boost its numbers in Hungary’s tourism statistics. Romania and Italy, both with strong cultural ties to Hungary, have also seen an uptick in visitors, thanks to increasing cultural exchanges and the growing appeal of Budapest as a prime travel destination.
Beyond these primary source countries, the tourism sector has also seen growth from more distant markets, such as the United Kingdom, which continues to send large numbers of tourists to Hungary’s historic sites and UNESCO-listed landmarks. The French have increasingly been drawn to Hungary’s wine regions and spa culture, while Austria’s close proximity ensures it remains a vital contributor to Hungary’s tourist traffic.
Hungary’s Tourism Revenue Reaches New Heights
Tourism’s positive impact on Hungary’s economy is further illustrated by the revenue generated from commercial accommodations. In October 2025, accommodation providers across Hungary brought in more than 104 billion forints in revenue, a significant 14% increase over the same month in 2024. This financial growth is mirrored in the country’s restaurant and catering services, which saw earnings of 186 billion forints in October, surpassing last year’s figures by over 10%.
The increased revenue is not just a result of more international visitors but also of an overall improvement in Hungary’s hospitality sector, with hotels, guesthouses, and restaurants offering enhanced services to cater to a wider range of tourists. Hungary’s reputation for high-quality, affordable accommodations has made it a popular destination for both budget and luxury travellers alike.
Budapest’s Continued Dominance in Hungary’s Tourism Landscape
As the nation’s cultural and economic epicenter, Budapest remains the cornerstone of Hungary’s tourism industry. The capital city accounted for 44% of the country’s tourism traffic in October 2025. With approximately 1.7 million guest nights in the month, this represents a 14% year-on-year increase. Visitors to Budapest continue to be drawn by its iconic landmarks, including the Buda Castle, Parliament Building, and the Fisherman’s Bastion. Additionally, the city’s burgeoning food scene, vibrant nightlife, and world-renowned thermal baths remain key attractions for international tourists.
Budapest’s ability to attract such large numbers of foreign visitors is a testament to its status as a global tourist destination. The city is continuously evolving to meet the demands of a modern traveller while maintaining its rich cultural heritage, making it a unique blend of old-world charm and contemporary sophistication.
Government Initiatives to Further Boost Hungary’s Tourism Industry
To ensure continued growth and maintain Hungary’s competitive edge in the global tourism market, the government has introduced several strategic measures aimed at supporting small tourism operators and enhancing infrastructure. One of the most notable initiatives is the Kisfaludy Tourism Loan Centre, which offers low-interest loans at a fixed 2.5% rate. This program is designed to support the competitiveness of small tourism enterprises, enabling them to improve their services and expand their reach.
Additionally, the Hungarian government has committed to over 1,000 billion forints in development projects aimed at boosting tourism infrastructure around Budapest’s Liszt Ferenc International Airport. These projects, which include the construction of Terminal 3, a new rail link, and a six-lane road connecting the airport to the capital, are set to improve the city’s accessibility for international tourists. The long-term goal is to double passenger traffic at the airport by 2035, which would significantly increase inbound tourism and further solidify Hungary’s position as a premier European travel destination.
The KTH Start loan program, which offers working-capital and investment loans to small tourism businesses, is another government initiative that seeks to empower entrepreneurs and foster innovation in Hungary’s tourism sector. This program aims to ensure that smaller operators can continue to thrive amid the rapid expansion of the tourism industry.
Hungary’s Tourism Performance and the Path Forward
Tourism remains a central pillar of Hungary’s economy, generating a significant portion of GDP and providing employment for hundreds of thousands of people. The data from 2025 indicates that Hungary is well on its way to becoming one of the leading destinations in Europe for international travellers. As the sector continues to grow, the government’s commitment to infrastructure development and investment in small businesses will be key factors in ensuring that Hungary can maintain its competitive position in the global tourism market.
Looking Ahead: A Promising Future for Hungary’s Tourism Sector
Hungary’s tourism industry is entering a period of sustained growth, with a diverse range of international markets contributing to the sector’s success. The increase in visitors from Spain, Poland, Germany, Romania, Italy, and other countries reflects the growing global appeal of Hungary as a travel destination. With continued investment in infrastructure, a focus on sustainability, and an emphasis on enhancing the visitor experience, Hungary is well-positioned to continue attracting tourists from around the world.
As the tourism sector continues to grow, Hungary’s government is working to ensure that the industry remains competitive and sustainable in the long term. By supporting small tourism businesses, investing in infrastructure, and promoting Hungary’s unique cultural offerings, the country is poised to remain a top destination for international travellers in the years to come.
Spain joins Poland, Germany, Romania, Italy, and other nations in boosting Hungary’s tourism growth in 2025, driven by increasing international arrivals and strategic infrastructure investments. This surge reflects Hungary’s rising appeal as a top European destination.
Spain’s growing role in Hungary’s tourism boom, alongside the continued contributions of Poland, Germany, Romania, Italy, and other countries, underscores the global demand for Hungary’s cultural and scenic treasures. With strategic investments and forward-thinking policies, Hungary is set to thrive as one of Europe’s top tourist destinations in 2025 and beyond.
