Spain has once again proven itself a favourite for holiday‑home buyers, coming top in a global ranking by real estate platform Property Finder.
The country scored 79.3 out of 100, the highest among 32 nations analysed, thanks to its winning mix of sun, culture and lifestyle.
Why is Spain so popular?
Spain’s appeal is clear. With over 50 UNESCO World Heritage sites, beautiful beaches and vibrant cities, it attracts buyers looking for more than just a sunny getaway. The lifestyle here – relaxed, friendly and full of culture – is a huge draw for both European buyers and people who already live in Spain but might be looking for a holiday home in another region.
Accessibility also makes Spain an easy choice. The country has 48 airports, 41 of which handle international flights, plus a fast train network and strong tourism infrastructure. Getting here and travelling around is simple, which adds to its appeal for holiday‑home owners.
Value for money is another factor. While not the cheapest market in the world, Spain offers a strong combination of quality, lifestyle and investment potential. Buyers often find they can get a modern apartment or a charming villa at a fraction of the price they would pay elsewhere in Europe.
Who is buying in Spain?
Foreign buyers from the UK, Germany, France and other European countries remain the most active in the Spanish property market. Many are looking for a holiday retreat they can enjoy for part of the year, with the potential to rent out when not in use.
Spanish buyers are also investing in holiday homes, often for seasonal stays or as an income‑generating property. Even in some areas where prices have dipped slightly – for example, along the Mediterranean coast between Campello and Santa Pola – the market remains attractive for those looking for long-term gains.
Tourism keeps Spain on top
Tourism continues to drive demand for holiday homes. Spain welcomed around 94 million international visitors in 2024, proving that its popularity shows no sign of fading. For property owners, this steady influx of visitors supports rental opportunities and makes the market more resilient.
Why now is a good time to buy
With its unbeatable combination of sun, culture, lifestyle and accessibility, Spain remains one of the best countries in Europe for a holiday home. Even with some local price adjustments, the overall value, quality of life and investment potential make it an appealing choice.
For anyone thinking about a second home, Spain offers more than just a summer retreat. It’s a place where you can enjoy the lifestyle, culture and long-term benefits of owning property in one of Europe’s most popular destinations.