Published on
December 4, 2025
Tourism in Mallorca experienced a notable decline in October 2025, with a drop of 7% compared to the same month in 2024. The overall tourism figures for the Balearic Islands also showed a decrease of 2.9%, with a reduction in the number of foreign tourists contributing to this decline. Specifically in Mallorca, foreign tourism saw a decrease of 5.3%.
In total, 1,329,227 tourists visited Mallorca in October 2025, while the entire Balearic archipelago hosted 1,763,529 visitors. Despite being a popular destination for international travellers, Mallorca faced declines in key markets, particularly from the UK and Germany, two of its largest source markets.
Declines in Key Source Markets: UK and Germany
The drop in British and German tourism to Mallorca was one of the most significant factors contributing to the overall tourism slump. British visitors to the island decreased by 2.7%, bringing the total number of British tourists to 280,003. Similarly, the number of German tourists fell by 3.2%, with 530,169 German travelers visiting the island.
Mallorca has long been a favored destination for British and German nationals, known for its Mediterranean climate, beautiful beaches, and vibrant resort areas. However, the dip in numbers from these two countries in October 2025 may be attributed to several factors, including changing travel patterns, economic factors, and possible shifts in tourist preferences.
Declines in Spanish Tourism and the Impact on Mallorca
In addition to foreign markets, tourism from Spain also faced a sharp decline. Spanish tourists in Mallorca dropped by 22.7%, totaling just 107,305 visitors in October 2025. This marked one of the largest falls within the local tourism market. The decrease in Spanish tourism was notable given that the Spanish market has traditionally been a key demographic for the island, with many locals visiting Mallorca for short breaks or holiday getaways.
However, the Menorca region benefited from this decline in Spanish visitors. Menorca, another island in the Balearics, saw a significant increase in Spanish tourism, with a rise of 45% in October 2025. The increase in domestic tourism to Menorca could indicate a shift in travel preferences within the Spanish market, with more tourists opting for less crowded destinations compared to the busier Mallorca.
Limited Growth from French and Benelux Markets
While Mallorca’s overall tourism was down, a few markets did experience growth. The French and Benelux (Belgium, Netherlands, Luxembourg) markets recorded increases in tourism to Mallorca. This suggests that Mallorca continues to be an attractive destination for some European tourists, particularly from neighboring countries.
The rise in French and Benelux visitors could be attributed to increased direct flight connections, targeted marketing campaigns, and the island’s appeal as a year-round destination with mild weather conditions. French and Benelux tourists may also be seeking a more relaxed atmosphere, which Mallorca provides outside the peak summer season.
Seasonal Fluctuations and the October Slump
The decline in October 2025 tourism figures is partly related to the seasonal fluctuations in travel patterns to the Balearic Islands. October marks the end of the peak summer season, and traditionally, tourism tends to decrease during the autumn months. Many European tourists return home after the summer holidays, and the overall travel environment can be influenced by factors such as school schedules, weather, and the availability of vacation time.
Despite the drop in numbers, October is still a popular month for visitors to Mallorca, particularly those seeking a quieter and more peaceful experience compared to the summer months. The fall season in Mallorca offers pleasant weather and fewer crowds, which remains appealing to certain tourist demographics. However, the drop in visitor numbers suggests that Mallorca faces ongoing challenges in attracting tourists outside of peak summer months.
Impact on the Local Economy and Tourism Industry
The drop in tourism numbers, particularly from key markets like the UK and Germany, has significant implications for Mallorca’s economy. The island’s tourism industry is a critical driver of economic activity, with hotels, restaurants, transport services, and retail businesses heavily reliant on the influx of international visitors. A reduction in visitor numbers can lead to decreased revenue for these businesses, particularly those catering to mass tourism.
The decline in tourism could also have an impact on seasonal employment, as many jobs in Mallorca’s tourism sector are tied to peak travel periods. Reduced demand during the off-peak months may affect both temporary and full-time positions in the industry.
To counteract the drop in numbers, local tourism authorities may need to adapt by targeting new or emerging markets, promoting sustainable tourism practices, and developing new attractions or activities to appeal to visitors year-round.
Looking Ahead: Recovery and Future Prospects
While October 2025 saw a decline in tourism, the Balearic Islands as a whole continue to be one of Europe’s most popular destinations. Mallorca, in particular, is focusing on diversifying its tourism offerings and addressing challenges related to over-tourism and seasonality. The island is increasingly promoting off-season tourism and sustainable travel practices, offering an alternative to the traditional summer travel rush.
In addition, tourism authorities are likely to focus on improving infrastructure and services, particularly those that cater to niche markets, such as eco-tourism, wellness tourism, and MICE tourism. These sectors could play a pivotal role in attracting a more diverse group of travelers and providing year-round tourism opportunities.
Conclusion: Navigating Tourism Challenges in Mallorca
October 2025 marked a challenging month for Mallorca tourism, with a 7% drop in visitor numbers and a decline in key markets like the UK, Germany, and Spain. However, the island remains a top European destination with a strong tourism foundation. With strategic initiatives aimed at attracting new markets, promoting off-season travel, and improving sustainability, Mallorca has the potential to recover and continue to thrive as a premier tourism destination in the Mediterranean.
