Published on
December 10, 2025
The travel landscape of 2025 has been shaped by a renewed global desire for immersive journeys, cultural depth and scenic variety. Throughout the year, travellers spread across continents in search of heritage-rich cities, coastal escapes and destinations that offered an ideal blend of leisure and learning. A series of international studies and booking trends consistently highlighted several hotspots that dominated global attention. From the artistic avenues of Barcelona, the timeless charm of Paris and the modern-traditional balance that defined Japan, to the island beauty of Greece and the vibrant royal heritage of Jaipur, the year unfolded with diverse travel choices. The appeal of these destinations was strengthened by experiential travel, sustainability-driven itineraries and an increased appreciation for local cultures. The most-visited places reflected not just popularity but a worldwide shift toward thoughtful tourism. Whether scenic coastlines, historic quarters, or high-altitude adventure, each destination showcased unique reasons behind its rising prominence. As 2025 closed, these much-travelled global favourites revealed how travellers were seeking meaningful journeys that connected them to landscapes, traditions and the essence of each country’s identity.
1. Barcelona, Spain
In 2025, Barcelona was consistently placed at the forefront of international travel charts, supported strongly by booking data from eDreams ODIGEO. Its magnetic appeal was attributed to a distinctive combination of architectural brilliance, coastal ambience and cultural vibrancy. The city’s blend of UNESCO-recognised structures, dynamic neighbourhoods and a Mediterranean lifestyle ensured sustained global interest. Its iconic sites such as the Sagrada Familia, Park Güell and the Gothic Quarter continued to be explored by visitors seeking creativity, history and a relaxed seaside rhythm. Barcelona’s ability to merge urban energy with beachfront leisure allowed it to maintain its position as one of the most-travelled European destinations throughout the year.
2. Paris, France
Paris was recognised once again as the world’s leading city for tourism in 2025, confirmed by Euromonitor International with over 18 million international arrivals. The French capital maintained a distinguished reputation for art, historical grandeur, fashion and gastronomy. Classic attractions including the Seine, monumental landmarks and renowned museums were complemented by ongoing city improvements such as pedestrian-friendly zones and sustainability-centric developments. Refurbished cultural sites and enhanced visitor experiences further strengthened its position. Paris remained one of the most aspirational global destinations for travellers seeking refinement and cultural immersion.
3. London, United Kingdom
London marked another successful year as a preferred global destination, ranking highly in international search data and receiving recognition from TripAdvisor’s Travellers’ Choice Awards. The city’s signature blend of royal heritage, modern entertainment and multicultural influences played a significant role in its popularity. Visitors were continually drawn to its museums, palaces, theatres and contemporary culinary scene. London’s adaptive spirit, blending centuries-old traditions with contemporary trends, ensured steady visitor engagement throughout 2025.
4. Japan
Japan upheld its strong global presence as a traveller favourite in 2025. It attracted visitors seeking a blend of historical depth and futuristic modernity. Ancient temples, traditional landscapes and seasonal highlights such as cherry blossoms continued to stand in harmony with advanced technology, neon-lit urban districts and high-speed transportation systems. Destinations like Kyoto and Tokyo allowed visitors to explore serene spirituality as well as fast-paced innovation. Japan’s appeal lay in the completeness of its experience, offering cultural detail, scenic elegance and urban precision within a single journey.
5. Greece
Greece experienced a notable rise in global tourism standings in 2025, ranking second in the Condé Nast Traveller Readers’ Choice Awards. The country appealed to visitors through its idyllic islands, luminous beaches, archaeological sites and Mediterranean hospitality. Whitewashed settlements, historic ruins and coastal experiences created a balanced travel environment suitable for both lively and tranquil itineraries. Whether island nightlife or history-focused retreats were pursued, Greece provided multifaceted choices that contributed to its increased global popularity.
6. Portugal
Portugal secured a strong place among the top European travel destinations of 2025. Travellers were drawn to its scenic diversity, which ranged from mountainous northern landscapes to the sun-filled coasts of the Algarve. Cities like Lisbon and Porto offered a mix of cultural tradition, architectural character, music and relaxed urban living. The nation served as a calmer alternative to more heavily trafficked European capitals, giving visitors an opportunity to enjoy heritage, coastal beauty and gastronomic richness at a measured pace.
7. Jaipur, India
Jaipur emerged as one of the world’s top five cities for travellers in 2025, according to the survey by Travel + Leisure. The Pink City’s allure was rooted in its royal legacy, lively markets and distinctive architectural marvels. Jaipur presented three UNESCO World Heritage Sites: the Walled City, Amber Fort and Jantar Mantar. Visitors engaged with intricate handicrafts, detailed textiles, jewellery traditions and Rajasthani cuisine, including dishes such as dal-baati-churma and laal maas. Its heritage hotels and palace-inspired environments provided an immersive cultural setting, making it one of India’s standout global tourism icons of the year.
8. Bali, Indonesia
Bali experienced a strong tourism resurgence in 2025, recording 697,000 foreign visitors in July, the year’s highest monthly total. Nearly four million overseas travellers arrived during the first seven months, reflecting its sustained desirability. Bali’s enduring attractions included lush rice terraces, sacred temples, tropical beaches and wellness-focused retreats. The island offered a harmonious mix of nature, spirituality and coastal enjoyment. However, the year also reinforced discussions on responsible travel due to increasing environmental pressures, highlighting the importance of mindful tourism.
9. Koh Samui, Thailand
Koh Samui witnessed heightened global attention in 2025, partly due to its appearance in The White Lotus series. Its tranquil beaches, tropical greenery and range of wellness resorts continued to attract visitors seeking rejuvenation. The island balanced peaceful retreats with lively beach experiences, allowing various travel preferences to be fulfilled. Koh Samui remained one of Thailand’s most appealing island destinations for both relaxation and entertainment.
10. Mount Everest, Himalayas
Mount Everest continued to draw adventure seekers in 2025 despite growing concerns regarding environmental impacts and overtourism. The mountain was viewed not only as a physical challenge but also as a profound emotional and spiritual pursuit. It symbolised aspiration for many travellers, representing the culmination of enduring dedication. The rising number of visitors highlighted its legendary status while underscoring the need for sustainable practices to preserve the fragile Himalayan environment.
