A year-round future shaped by British visitors. Credit: Benidorm Town Hall
Benidorm is preparing for one of its most active winter seasons in recent history, as new figures reveal a notable increase in off-season visitors, particularly from the UK. Recent data shows hotel occupancy in November reaching 83.3 per cent within the resort, while the broader Costa Blanca registered 77 per cent. These numbers highlight a clear shift towards a tourism model that thrives throughout the year rather than relying solely on summer demand.
British travellers driving the trend
According to local hoteliers and tourism associations, British holidaymakers continue to be the main force behind this rising winter tourism. Many travellers from the UK are choosing to spend the Christmas and New Year period in Benidorm, drawn by what some describe as the chance to enjoy a “proper British Christmas abroad”. This includes familiar festive traditions, social gatherings and lively evening entertainment, all complemented by the mild Mediterranean climate.
Benidorm positioning itself as a winter destination
This growing trend is helping the resort redefine its identity as a strong winter holiday option in its own right. Hotels, bars and entertainment venues have expanded their seasonal offerings to meet changing visitor expectations. From themed Christmas events to special festive menus and winter sun packages, businesses are aiming to attract families, groups of friends and long-stay visitors who see Benidorm as an appealing alternative to colder northern European destinations.
A festive atmosphere without the summer crowds
For many travellers, the charm of visiting Benidorm in winter lies in enjoying the beaches, seafront promenades and nightlife without the large crowds typical of summer. The winter months still offer plenty of sunshine and temperatures noticeably warmer than those in much of Europe. This creates a relaxed and welcoming environment for holidaymakers seeking a Mediterranean-style festive break while still experiencing seasonal decorations and celebrations.
Economic opportunities for local businesses
The increasing popularity of winter tourism also presents new opportunities for local businesses. A successful winter season can help stabilise income across the year, reducing the sharp contrasts between the busy summer months and quieter periods. Nevertheless, some local shop owners have noted that 2024 has been challenging overall, pointing to factors such as extreme heat during the summer and shifts in urban policies. These issues underline the fact that Benidorm’s economy is still adjusting to new patterns in visitor behaviour.
A year-round future shaped by British visitors
As these trends continue, Benidorm is steadily establishing itself as a destination with strong appeal throughout the entire year. British visitors remain at the centre of this transformation, helping to shape the resort’s evolving tourism landscape and supporting its efforts to maintain steady activity even during the winter months.