The Costa Blanca Tourist Board is participating these days in the “Matka Nordic Travel Fair’ being held in HelsinkiFinland, until Sunday January 18 and with a promotional strategy focused on enhancing the active tourism, nature tourism, and wellness and health tourism.
This competition, which reaches its Edition 38, constitutes the Northern Europe’s largest travel event with an average audience attendance of around 56.000 visitorsThis year they will attend More than 70 countries And there will be a wider range of offerings focused on healthy experiences, as well as active and sustainable tourism.
Experiences and sustainability
The director of the Costa Blanca Board of Trustees, Jose Mancebo, has indicated that the trend in the Finnish market is to carry out more experiential and sustainable travel with tailor-made programs to enjoy active and sports tourism and holidays focused on health and well-being.
In this regard, the head of the autonomous body of the Alicante Provincial Council indicated that, in this preference, “there is a significant rise in cycling and golf, as well as cultural trips, without forgetting that, for the most part, urban getaways and municipalities with beaches continue to be the main priority.”
“The Costa Blanca Tourist Board, aware of all the resources our destination has to meet the expectations of such an interesting market for us, is participating this year with three counters within the Turespaña stand, with a prominent presence of golf products,” explained Mancebo, who assured that Finland “is an interesting market due to its economic stability and because it is one of the countries in Europe that travels the most per capita.”
Golf and hotels
Representatives of the Association of Golf Courses of the Costa Blanca and Valencian Community, as well as members of the Provincial Association of Hotels (APHA), the Calp and Altea town halls and some hotels in the province They attend the fair, along with the Provincial Tourism Board.
According to the director of the tourism agency, “during the days of the event we will have the opportunity to hold professional meetings with different tour operators, as well as destination presentations and raffles for stays on the Costa Blanca.”
As Mancebo explained in detail, air connectivity between the Costa Blanca and Finland “is in good shape, as it is with the rest of the Nordic countries. Currently, Alicante-Elche Miguel Hernández Airport has 201 weekly flights to Helsinki, offering more than 37.800 seats.”