Published on
January 20, 2026
Iberia has launched a limited-time award sale offering up to 40% off on Avios redemptions for flights booked by January 26, 2026, providing a significant opportunity for travelers looking to visit Spain and beyond. This special promotion, available for travel until March 24, 2026, is aimed at attracting more visitors to Spain, reinforcing its reputation as one of Europe’s leading tourist destinations. With discounted flights, travelers can explore Spain’s rich cultural history, stunning landscapes, and vibrant cities at a fraction of the typical cost, boosting both the tourism industry and Spain’s global appeal.
Spain, known for its stunning coastlines, rich heritage, and lively cities, remains a must-visit destination for millions each year. Major cities like Barcelona, Madrid, and Seville offer a mix of modern attractions and historic landmarks, making Spain an ideal choice for tourists from all over the world. This Avios sale, offering significant savings on flight redemptions, is expected to play a vital role in driving international tourism to Spain during the next year, particularly as global travel continues to rebound.
The Iberia award sale provides a unique opportunity for Iberia Plus members, offering up to 40% fewer Avios on selected flights. The sale is particularly enticing for those planning to visit Spain and Europe, as it includes both short-haul and long-haul routes. While the taxes and fees associated with booking a flight remain the same, the discounted Avios makes it easier for travelers to book flights to destinations like Madrid, Seville, and the Balearic Islands. As international demand for European travel increases, Spain stands to benefit greatly from this promotion.
For travelers looking to book a flight, the process is straightforward: log into the Iberia Plus account, search for flights, and select the “Pay with Avios” option. The sale applies to round-trip and one-way flights to various destinations within Iberia’s route network. This is a great chance for both seasoned travelers and newcomers to explore Spain’s charming villages, UNESCO World Heritage sites, and the lively atmosphere of cities like Barcelona, with its famous Gaudí architecture, or Valencia, known for its futuristic City of Arts and Sciences.
The Spanish government’s tourism office, Turespaña, has long been focused on attracting international visitors. With the pandemic behind us, Spain is focused on re-establishing itself as one of the most popular destinations in Europe. Iberia’s promotion adds a new layer of accessibility, making it more affordable for travelers to explore the country’s offerings. This is timely, as Spain remains one of the top countries for international tourism, with travelers drawn to its bustling cultural hubs and idyllic coastal resorts.
Spain’s tourism sector has experienced a steady recovery since restrictions were lifted. According to official government statistics, international tourist arrivals increased by over 10% in 2025, marking a significant rebound. As more people look to travel internationally in 2026, the Iberia sale adds a much-needed incentive, particularly for those seeking an affordable way to visit the Mediterranean country.
The Iberia sale is not just beneficial for Spain’s tourism but also for the broader European travel market. Iberia’s network of routes, including those to popular destinations like Lisbon, Rome, and Paris, make it easier for travelers to access some of Europe’s most iconic locations. However, the focus of this sale on Spain is expected to have the most pronounced effect, especially in cities that rely heavily on international tourism. Seville, famous for its flamenco dancing and historic landmarks, or Granada, home to the breathtaking Alhambra Palace, will see an increase in foot traffic thanks to more affordable travel options.
Iberia’s initiative to offer discounted Avios provides a unique chance for budget-conscious travelers to plan their dream trips to Spain. For those looking to enjoy the country’s stunning beaches, cultural festivals, or the vibrant tapas culture, this deal is an incredible opportunity to make Spain more accessible. European travel is more affordable than ever, making it easier for visitors to experience Spain’s timeless charm.
As this sale runs through January 26, there’s still time to book, but availability is likely to sell out quickly. Travel experts recommend booking as soon as possible to secure the best deal. Whether you’re planning a family vacation to Spain or a romantic getaway, this Iberia sale provides a timely opportunity to explore all that Spain has to offer.
Iberia’s promotion highlights the ongoing importance of affordable travel options in boosting the global tourism industry. By making travel to Spain more accessible, Iberia is helping to fuel the recovery of Spain’s tourism sector, ensuring that Spain remains one of the top destinations for travelers in 2026 and beyond.
