La Diputación de Alicante drives a tourism promotion activity in the center of Madrid to publicize the offer of the Costa Blanca through a interactive cube of giant LED screens installed in the Callao Square, one of the busiest areas in the capital.
The initiative, called Costa Blanca 360º and developed within the framework of FITUR 2026, combine audiovisual projections, destination presentations, parades, Sorteos y actions with the aim of bringing the diverse tourism offerings of the province of Alicante closer to the urban public. The president of the Provincial Council, Toni Pérez, attend the launch of this interactive space, scheduled for this afternoon.
Experiential street marketing campaign
For the second year in a row, the Costa Blanca Tourist Board is committed to a experiential street marketing action, which is intended attract visitors and at the same time, to evoke sensations and emotions that spark interest in the destination. The program is expanded this year and runs throughout the weekend, from Thursday morning to Sunday afternoon.
Among the new features, the installation of a giant QR code at the top of the cube, which allows the public to consult in real time the activities and content from different points of the square and adjacent buildings.
Festivals, culture and sporting events
The promotional action gives visibility to a wide array of festivals, cultural and sporting events of the province, among which are the Benidorm Festival, Holy week of Orihuela and Monòver, Moors and Christians from different municipalities, the Carnival of Torrevieja, Festa dels Enfarinats de Ibi, the L”Alfàs del Pi Film Festival, the World Sea Kayak Championship in La Vila Joiosaas well as music festivals, local traditions and artisanal processes.
The Cube 2.0, composed of five LED screensIt also functions as a distribution point for promotional stuff and space for the broadcast of videos from other destinations in the province, reinforcing the joint projection of the Costa Blanca brand.
The Alicante Provincial Council emphasizes that this proposal pioneer in the tourism sector allows dynamic display of cultural, festive, natural and gastronomic richness of the territory, consolidating the presence of the Costa Blanca beyond the fairgrounds and connecting directly with the public in a highly visible urban environment.