Expenses go through the roof in December and January. One of the most exciting times begins for some, but also dreaded by others due to the economic outlay it implies.
One in three shoppers in Spain will fork out the same or less this Christmas compared to the festive season in 2023. Sixty-five percent are expected to cross-check for offers online and then promotions in traditional street shops. According to survey figures by Chollometro, Amazon is their first place to check prices, followed by El Corte Inglés.
The research reveals that the gift choices of 9 out of 10 shoppers will be affected by bargains and special offers, and almost everyone surveyed responded that Amazon and El Corte Inglés are the online stores they think of first, followed by Miravia, Temu and eBay. Generally, spending forecasts seem more moderate than in previous years.
Rest of Europe tending to buy cheaper online products
While Spain’s consumer is tending to be more balanced between high-street and online shopping, in the rest of Europe, online appears to be growing. In tech-wary Germany (where 4 out of 5 companies still use faxes), online sales are on the increase, and the German consumer is beginning to trust Chinese products more than ever before.
Industry group Ecommerce Europe said recently that low-cost marketplaces like Temu are increasing competition for local retailers. Other online shopping barometers in Denmark, Finland, and Germany have also indicated that Chinese online platforms are the ones to watch this Christmas.
A spokesperson for Temu said it takes compliance with local laws and regulations seriously and is committed to supporting local businesses, inviting manufacturers from the UK, Germany, France, Italy, and Spain to sell via its platform.