Alicante debuts at Europe’s top audiovisual fair to boost productions.
Photo Credit: Focus 2025
ALICANTE is taking a big step towards attracting international audiovisual productions by establishing its presence in Focus, Europe’s leading trade fair for the audiovisual industry, for the first time. The Fair, which was held in London on Monday, December 8 and Tuesday, December 9, is a key opportunity for regions and provinces to position themselves as a prime location for film, television, and advertising projects.
Alicante, present at the Focus Fair
The Alicante Film Office, as part of the Municipal Board of Tourism and Beaches, attended the event along with other film offices from the Community of Valencia. There, Alicante took advantage of an incredible opportunity to enter the conversation about European audiovisual production. Production companies, location scouters, and film tourism professionals were all key connections made at the Fair.
This year, Focus celebrated its tenth anniversary and was held at London’s Business Design Centre, bringing together thousands of professionals from more than 100 countries and breaking their previous exhibitor records. The event delves into the technical aspects of filmmaking, from co-productions to tax incentives to technological innovations. For this reason, it is a prime showcase for towns and cities with the potential to become audiovisual hotspots, including Alicante.
A grand opportunity for Alicante
The Councillor for Tourism, Ana Poquet, pointed out that “attending this fair is very important because it’s a way to raise our profile on European circuits, where we have several meetings scheduled with production companies and location scouts.” She added, “Film tourism is one of our distinctive offerings, and we continue to focus on bringing more film shoots to the city in an increasingly competitive sector.”
Countries including Armenia, the Czech Republic, India, Georgia, Jordan, Lithuania, North Macedonia, Malaysia, and the United Arab Emirates were present at the Fair, showing off their talent including studios, film commissioners, sustainability experts, and production companies.
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