A new era of community-driven tourism development has begun in Benalmadena with the official launch of the Observatorio de Turismo, a collaborative body uniting local businesses, experts, and residents to shape the future of the Costa del Sol town.
In its inaugural session, the observatory, they unanimously prioritised a comprehensive makeover of the surroundings of the historic Castillo El Bil-Bil, an iconic neo-Arabic landmark that is emblematic of Benalmadena and welcomes over 20,000 visitors annually, serving as the town’s tourist information centre.
The proposed transformation goes further than mere aesthetics and delivers real, tangible benefits for everyone. By replacing outdated balustrades with sleek, maritime-style steel railings, the project will create a classier visual link between the castle and the seafront promenade while improving both safety and accessibility.
Beach drop-off zones and more pedestrian areas
A major win for daily life: the conversion of blue-zone parking directly in front of the castle into dedicated drop-off and pick-up zones. This change will ease congestion for families heading to the beach, reduce the summer’s never-ending circling traffic, and make the area more pedestrian-friendly – something local residents have long been calling for.
The ideal will also be to put unsightly waste containers underground, eliminating visual clutter and odours that have marred one of the town’s most photographed spots. Meanwhile, unifying commercial facades under new municipal guidelines will support small businesses by creating an inviting, cohesive shopping strip that encourages longer stays and higher spending.
Public square for seafront events and social gatherings
Perhaps the most interesting element for community use is the negotiations to open a neighbouring private plaza, currently underused, as a public meeting space. This green oasis would offer shaded seating, play areas, and event space, giving residents a new heart for social gatherings just steps from the sea.
With the castle itself undergoing an €827,000 interior upgrade to become a modern cultural venue, the surrounding remodel makes sure the entire zone evolves together.
Backed by the town’s 2025–2030 Strategic Tourism Plan, the observatory promises ongoing resident input, seeing that growth serves the community first. For a town where tourism employs thousands, these upgrades mean a stronger local economy, preserved heritage, and a waterfront that residents can truly call their own.