Published on
January 8, 2026
Costa Blanca has quickly become one of the leading spots in Spain for sports tourism, with Calpe being the most active in this thrilling evolution. The town will organize the event titled Sport as a Driver of Tourism on the Costa Blanca on January 9, 2026, which is meant to make it the center of athletes, tourists, and sports professionals. This initiative is an indication of the Costa Blanca region’s strong resolve to make these two sectors, tourism and sports, work hand in hand, which is being recognized as a major factor for the economic growth of the region.
Organised by the Costa Blanca Tourism Board and the Spanish Institute for Sports Quality (ICDE), in partnership with Estimar Hotels, Hosbec and Calpe Town Hall, the event will bring together key figures from the tourism and sports industries. Discussions will focus on how sports tourism can be harnessed to spur regional development and boost the economy.
An Event that Sets the Stage for Growth
The Sport as a Driver of Tourism on the Costa Blanca event will feature a roundtable discussion moderated by José Mancebo, Director General of the Alicante Tourism Board. Key figures such as José Hidalgo, President of the Spanish Sports Association (ADESP) and Luis Cervera, Director General of Sports for the Valencian Government, will discuss strategies to further elevate sports tourism in the region.
The event will also mark a significant milestone for the local hospitality industry. Gran Hotel Sol y Mar and Hotel Estimar Suitopia will become the first hotels in Spain to receive the official Spanish Sports Quality Seal. This certification recognises these hotels for their commitment to providing top-tier services and facilities for athletes and sports enthusiasts.
This prestigious award represents Costa Blanca’s strategic move to integrate sports into the tourism sector by encouraging hotels and businesses to develop world-class sports facilities. From cyclist-friendly services to specialised fitness programmes, the certification highlights a growing trend where hotels go above and beyond to cater to the needs of sports tourists.
Sports Tourism Flourishes in Costa Blanca
Calpe’s success as a hotspot for sports tourism reflects a broader trend across the Costa Blanca region. The area, known for its sunny climate and diverse landscapes, has long been a favourite among cyclists, athletes, and outdoor enthusiasts. With miles of scenic cycling routes and access to state-of-the-art sports facilities, Costa Blanca provides an ideal environment for training camps and sporting events.
Cyclists, in particular, have made Costa Blanca their go-to destination, with the region offering some of the most scenic and challenging routes in Europe. The Costa Blanca’s mountain terrain, combined with coastal roads, provides the perfect mix of challenge and beauty. This, in turn, draws top cyclists like Mikel Landa, who is expected to attend the roundtable discussion, underscoring the region’s appeal to professionals in the sport.
Beyond cycling, the area offers a variety of sports, including golf, running, and water sports, which further strengthens its position as a multi-sport destination. The Costa Blanca’s ability to attract athletes from across Europe, particularly during the off-season months, extends its tourist season and brings new revenue to local businesses.
The Economic Impact of Sports Tourism on Calpe
The growing interest in sports tourism has had a noticeable impact on Calpe’s economy. The influx of athletes and sports fans during major events and training sessions creates a ripple effect, benefiting hotels, restaurants, retail outlets, and local service providers.
As the region continues to attract international athletes, the surrounding areas also see a surge in visitors. Sports-related tourism has been linked to longer stays, with tourists often booking extended stays to coincide with sporting events or training camps. This extended stay helps fill hotels and local businesses during quieter periods, thus boosting the overall economy of the region.
The Costa Blanca Tourism Board has been instrumental in creating the necessary infrastructure to support this influx. Through strategic partnerships and investments, the region has enhanced its ability to offer both elite athletes and recreational tourists a seamless, world-class experience.
The Future of Sports Tourism on Costa Blanca
Looking ahead, Costa Blanca’s dedication to developing its sports tourism sector appears unwavering. The region is committed to improving and expanding its sports facilities, ensuring that both athletes and sports tourists are provided with exceptional services.
With its growing reputation as a destination for cyclists, athletes, and sports enthusiasts, Costa Blanca is positioning itself as a leader in sports tourism. The efforts to attract high-profile events and provide world-class accommodation and training facilities will only continue to solidify its place as a top-tier destination.
As the Sport as a Driver of Tourism on the Costa Blanca event draws closer, it is clear that sports tourism will play an increasingly prominent role in the region’s tourism strategy. For towns like Calpe, this represents a golden opportunity to diversify the local economy, attract new visitors, and create lasting partnerships across the tourism and sports industries.
A Sports Tourism Revolution on the Horizon
To sum up, the Costa Blanca has placed a strategic bet on sports tourism, and the main beneficiary of this whole change is Calpe. The high-profile events, the acquisition of top sports certifications, and the ongoing investments in infrastructure make the region a strong competitor in the race to be a global sports tourism destination. The rising of the new market sector is going to bring not just the hospitality industry good fortune but also positive impacts economically all over the region. The influx of sports professionals and tourists seeking the best in facilities and activities in Costa Blanca is going to make the sports tourism of the region brighter than ever.
