Published on
January 23, 2026
In a bold move to expand its international presence, Domes, the esteemed Greek hospitality company, has officially entered the Spanish tourism market. The company now oversees Baobab Suites in Tenerife, located in the heart of the vibrant Costa Adeje. This strategic acquisition marks an exciting chapter for Domes as it taps into the growing tourism demand in Spain, particularly in the Canary Islands, a popular year-round destination. Baobab Suites, with its 125 luxury suites, is poised to elevate its hospitality offering, blending relaxation and active leisure through new wellness and sports facilities. Known for its exceptional service, the hotel is already a favorite, with a 92% satisfaction rating on TripAdvisor, making it an ideal addition to Domes’ portfolio of upscale properties.
Expanding Horizons: Domes’ Strategic Foray into Tenerife
Domes, a recognized leader in Greece’s luxury hospitality scene, has taken its first major step into the Spanish market with the management of Baobab Suites, located in the Costa Adeje area of Tenerife, Spain. As the brand seeks to expand its international footprint, Tenerife’s popularity as a tourism hub offers the perfect backdrop for Domes’ next venture. The island attracts a diverse range of visitors year-round, from those seeking tranquil escapes to adventure and wellness enthusiasts.
Baobab Suites’ prime location and world-class amenities make it a fitting choice for Domes, whose mission is to deliver memorable hospitality experiences that cater to modern travelers. With its state-of-the-art wellness center, new sports facilities, and exceptional dining options, Baobab Suites aligns perfectly with Domes’ strategic vision of offering destinations that blend relaxation with active leisure.
Baobab Suites: The Ultimate in Luxury and Wellness Tourism
Located in one of the most sought-after areas of Tenerife, Baobab Suites has already made a mark in the hospitality industry. Guests rave about the property’s luxurious offerings, from the private pools and spa facilities to the three gourmet restaurants. But what truly sets Baobab Suites apart is its commitment to wellness and active leisure, making it a top choice for tourists looking to combine relaxation with physical activities.
Recently, the hotel unveiled an expansive wellness and sports area, which includes four padel courts, a beach volleyball court, power biking installations, and dedicated spaces for yoga and Pilates. These new facilities are designed to cater to the growing demand for active vacations and wellness-focused getaways, offering travelers the chance to rejuvenate both mentally and physically during their stay.
This commitment to enhancing the guest experience also includes the establishment of the Saplings Kid’s Club, further reinforcing the hotel’s family-friendly appeal. With its impressive amenities and family-oriented services, Baobab Suites is positioned as a top-tier destination for a wide range of visitors.
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Tenerife: A Rising Star in the Spanish Tourism Landscape
Tenerife, part of Spain’s Canary Islands, has long been known for its stunning landscapes, year-round sunny weather, and diverse tourism offerings. The island has become a hotspot for both European travelers and international tourists, with its natural beauty, including volcanic landscapes, beaches, and hiking trails, drawing millions of visitors annually.
For tourists, Tenerife offers a perfect blend of relaxation and adventure, making it an ideal destination for luxury tourism. Whether travelers are interested in exploring the island’s cultural heritage, lounging on the beaches, or partaking in more active experiences like hiking or water sports, Tenerife caters to all types of tourists. Domes’ acquisition of Baobab Suites is a strategic move that capitalizes on this growing demand, further elevating the island’s tourism profile.
The Growth of Wellness Tourism and Active Leisure
As travelers increasingly seek wellness-focused and active leisure vacations, properties like Baobab Suites are becoming more popular. Many tourists are no longer content with simply lounging by the pool—they now seek experiences that allow them to stay active, healthy, and engaged throughout their stay. The wellness and sports offerings at Baobab Suites, such as the new yoga studios, Pilates spaces, and power biking installations, cater to this rising trend.
Tourists can now blend relaxation with a healthy lifestyle, creating a more enriching and holistic travel experience. As wellness tourism continues to grow, hotels that provide such diverse offerings are well-positioned to attract a broad spectrum of tourists, from fitness enthusiasts to families and solo travelers looking to improve their well-being.
Domes’ Expanding Global Portfolio: What’s Next?
Founded in 2008, Domes has rapidly grown to become one of Greece’s most dynamic hospitality brands, operating 19 five-star hotels across 12 destinations. The company has made significant strides in expanding its international portfolio, with recent ventures in Portugal and now Spain. Domes continues to target strategic locations that align with its high-end lifestyle branding.
As the brand builds on its successful growth, it will undoubtedly continue to explore new destinations that offer both luxury and active leisure. The expansion into Tenerife is just one step in Domes’ broader strategy to provide diverse, high-quality experiences for global travelers. The brand is committed to offering destinations that not only provide relaxation but also enhance well-being and fitness, meeting the growing demand for healthy and active vacation experiences.
Why Tenerife is a Must-Visit Destination for Tourists
If you’re considering your next vacation, Tenerife should definitely be on your radar. With its sunny climate, diverse landscapes, and growing selection of luxury resorts, Tenerife offers the perfect blend of relaxation and adventure. Whether you’re seeking an active wellness retreat, a family-friendly vacation, or simply a chance to unwind in paradise, Tenerife has something for everyone.
For those planning to visit Tenerife, Baobab Suites provides a top-tier option for a luxury stay, combining modern amenities with a focus on health and fitness. The addition of Domes to the Spanish market further solidifies Tenerife’s position as a leading destination for both leisure and wellness tourism.
Takeaway: Domes Continues to Shape the Future of Luxury Travel
As Domes moves forward with its expansion into Spain, it is clear that the company is committed to reshaping the luxury travel and wellness tourism sectors. By enhancing its portfolio with premium properties like Baobab Suites in Tenerife, Domes is not only tapping into an expanding market but also delivering exceptional experiences that meet the evolving demands of modern travelers. With more ventures likely on the horizon, the future of Domes’ international expansion looks promising, especially as it continues to offer innovative, lifestyle-focused hospitality that blends relaxation and active leisure.
