British families planning all-inclusive getaways to many of the most popular destinations this summer are being hit by massive price spikes. Package holidays from the UK have this year soared in price for traditional favourites such as Spain, Cyprus and Turkey – with some resorts now charging a quarter more than 12 months ago. The average price for a week in Cyprus in August has risen by 23%, from £950 per person to £1,166, new figures.
The data found that of the top 10 most-searched countries, Italy and Tunisia are the only ones to see prices drop by 11% and 4% respectively, compared with 2024. Travel agents say holidaymakers are booking shorter stays or travelling mid-week to cut costs.
The research, compiled for the BBC by TravelSupermarket, shows the top five destinations holiday hunters are searching for are Spain, Greece, Turkey, the United Arab Emirates (UAE) and Portugal. All five hot spots have seen big price rises.
Trips to the UAE have seen the biggest jump, up 26% from £1,210 in August 2024 to £1,525 this year.
Cyprus had the next biggest rise and came in at number nine in terms of search popularity.
The figures are based on online searches made on TravelSupermarket from 18 April to 17 June, for all-inclusive, seven-night family holidays in August 2024 and 2025.
While this snapshot of data reveals a general trend, costs will vary depending on exactly where a family goes and when they book.
The average cost for Spain rose from £835 to £914, for Greece it rose from £926 to £1,038, for Turkey it rose from £874 to £1,003, for the UAE it rose from £1,210 to £1,525, for Portugal it rose from £936 to £972, for Egypt it rose from £981 to £1,176, for Italy it fell from £1,266 to £1,129, for Tunisia it fell from £794 to £763, for Cyprus it rose from £950 to £1,166, and for Malta it rose from £804 to £866.
Julia Lo Bue-Said, chief executive of travel agent industry group Advantage Travel Partnership, attributed the price rises to “a number of factors”.
She said: “These increases simply keep pace with the broader cost of doing business and reflect the reality of higher operational costs, from increased energy bills affecting hotels, to elevated food costs impacting restaurants and rising wages across the hospitality sector.”
But she added the group had seen evidence that despite the price hikes some holidaymakers remained willing to splash the cash.
This includes upgrading to more premium all-inclusive packages and booking more expensive cabin seats on long-haul flights to locations such as Dubai, she added.