THE Costa Cálida is heading for one of its best summers yet, with hotel bookings showing a sharp rise during the first half of July. Occupancy reached 81 per cent across the coast, up five points compared to the same period last year.
La Manga and Mar Menor lead the way
La Manga led the way with 83 per cent of hotel rooms filled, but the standout performer was the Mar Menor, which jumped 12 points on last summer’s figures. Spa resorts also saw a strong boost, reaching 84 per cent, ten points higher than in 2024.
Strong results across the Region
Mazarrón and Águilas also saw solid results, reporting 77 per cent and 72 per cent occupancy. Inland destinations did well too, with Murcia up slightly to 64 per cent and Lorca–Puerto Lumbreras rising to 66 per cent. Cartagena remained stable at 71 per cent.
Summer off to a strong start
Juan Francisco Martínez, head of the Region of Murcia’s tourism board, said July is off to a stronger start than expected. ‘These are the kind of numbers we usually expect in August. It’s clear more people are choosing this region over more crowded or expensive destinations.’
Costa Cálida outshines other areas
While some coastal areas in Spain have reported a dip in tourism, the Costa Cálida appears to be attracting more visitors than ever, drawn by its mix of beaches, spa resorts, and affordability.
High hopes for the rest of summer
June also finished strong, with hotel occupancy on the coast averaging 82 per cent. With more last-minute bookings expected, the region could be heading for one of its best summers in years, both for tourism and the wider economy.
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