Melia Hotel Group to Boost Room Rates by Five Percent in Spain for 2026, with Major Investments in Luxury Hotels and Mediterranean Expansion

Melia, Spain’s largest hotel chain, has projected a 5% rise in room rates at its Spanish resorts in 2026, in line with the company’s expected growth in revenue. This forecast aligns closely with the government’s outlook for the Spanish tourism sector, which is poised to continue its upward trajectory in the coming years. With Spain maintaining its position as the world’s second most visited country, just behind France, the hotel chain’s optimistic forecast reflects broader trends in the travel and hospitality industry.

Continued Growth in Spanish Tourism

The tourism industry in Spain has been experiencing a steady increase in visitor numbers, with expectations for nearly 100 million international visitors in 2026. Melia’s revenue projections are in sync with this trend, as Spain remains a major destination for tourists seeking a variety of experiences, from the sunny Mediterranean beaches to the ski resorts in the Pyrenees.

The Spanish tourism sector has long been one of the country’s primary economic pillars, and the current trends suggest that this will not only continue but intensify in the upcoming years. Spain’s robust tourism infrastructure, coupled with its diverse cultural and leisure offerings, ensures that the country will remain a global hotspot for travelers.

Melia’s Focus on Luxury Expansion

Melia’s recent focus has been on expanding its luxury hotel offerings to cater to the growing demand from high-net-worth individuals and travelers seeking premium experiences. This strategy has been successful, as evidenced by a 10% increase in bookings year-on-year, with the highest demand coming from the Canary Islands and the company’s ski resorts. These regions have benefited from a strong high season, bolstering Melia’s overall performance.

The company’s commitment to enhancing its luxury portfolio is a strategic move to tap into the increasing trend of affluent travelers seeking more exclusive accommodations. By offering a range of luxury services and tailored experiences, Melia aims to solidify its position as a leading player in the high-end hospitality market.

Investment Plans for 2026

Looking ahead to 2026, Melia has announced plans to invest €260 million ($305 million) to complete the opening of 50 new hotels, expanding its reach primarily in the Mediterranean and the Caribbean regions. This significant investment follows a similar effort in 2025, where Melia invested €315 million, mainly directed toward the development of new luxury rooms. These investments reflect the company’s ongoing commitment to growing its footprint in key markets and enhancing its portfolio of upscale properties.

By the end of 2026, Melia’s total number of hotels is expected to surpass 400, marking a major milestone for the hotel group. This expansion is part of a broader strategy to capitalize on the booming global tourism market, with a focus on regions that show strong growth potential, including both established and emerging destinations.

Strategic Growth through New Hotel Openings

Melia’s continued expansion will significantly impact its operations, as the opening of new hotels in prime locations across the Mediterranean and Caribbean regions will attract a wider range of international travelers. The new properties are expected to offer a mix of luxury amenities and immersive travel experiences that cater to the tastes and preferences of the modern traveler.

The company’s investment in luxury accommodations will also help capture a greater share of the high-end market, where demand for exclusive and customized services continues to grow. With more than 400 hotels in its portfolio, Melia is well-positioned to further solidify its market leadership in the global hospitality industry.

Looking Ahead: A Strong Outlook for Melia

As Melia continues to invest heavily in new properties and services, the company’s outlook for 2026 and beyond remains optimistic. The strong booking trends observed in 2025, coupled with an increasing demand for luxury travel experiences, suggest that the hotel chain is on track to meet its revenue goals. Melia’s strategy of focusing on high-end accommodations and expanding its footprint in key markets should position the company for sustained growth as Spain remains a top global tourist destination.

The company’s efforts to diversify its portfolio with a mix of luxury and high-demand destinations, combined with its strategic investment in new hotels, will likely result in further growth and profitability. With a focus on innovation and guest satisfaction, Melia is poised to remain a dominant force in the global hotel industry, capitalizing on the trends driving the global tourism boom.