Strong Start to 2025 for International Tourism
The Murcia Region has seen a big jump in foreign tourists during the first four months of 2025. From January to April, over 320,000 international visitors came to the area, almost 20 per cent more than last year. This growth is much higher than the national average of 7 per cent and makes Murcia the second fastest-growing region in Spain for foreign tourism.
Tourists staying longer than the national average
Visitors are also staying longer than usual, with an average trip lasting nearly 12 days. That’s much longer than the average of about 7 days across Spain. Even during the quieter months from October 2024 to April 2025, the number of foreign tourists grew by almost 20 per cent, showing that Murcia is becoming popular all year round.
Tourist spending hits record levels
Tourists are also spending more money, with a record €405 million spent in the first four months, almost 16 per cent more than in 2024. In April alone, 120,000 foreign visitors arrived, spending over €135 million.
UK tourists lead the way
Most visitors came from the UK, with a 62 per cent increase in tourists, making up over a third of all foreign visitors. France and Germany also showed strong growth, while Belgium and the Nordic countries brought many new tourists too.
Murcia’s year-round appeal is growing
Officials say this steady rise proves their plans to attract visitors outside the busy summer months are working well, making Murcia a top choice for international travellers throughout the year.
What’s drawing tourists to Murcia?
The Region of Murcia is quickly gaining recognition as one of Spain’s most attractive destinations, and it’s easy to see why. With its combination of sun, sea, culture, and value for money, the area offers something for every type of traveller.
One of the biggest draws is the Costa Cálida, a stretch of coastline with more than 250 kilometres of beaches, calm waters, and family-friendly resorts. The Mar Menor, Europe’s largest saltwater lagoon, is especially popular for water sports, warm shallow waters, and health tourism. Inland, visitors discover quaint towns like Caravaca de la Cruz, famous for its religious heritage, and the historic city of Cartagena, known for its Roman theatre and naval history.
Food is another highlight. Murcia is known as the ‘orchard of Europe’ thanks to its rich agricultural traditions, and the local markets and restaurants reflect that. Visitors can enjoy fresh produce, tapas, regional wines, and traditional dishes that are both delicious and affordable.
For active travellers, the region’s natural parks, cycling routes, and hiking trails offer a great way to explore the landscape. Cultural festivals, local crafts, and welcoming towns also make it easy to enjoy a more authentic Spanish experience without the crowds often found in larger coastal resorts.
With good weather all year round, lower prices than other parts of Spain, and improved flight connections, Murcia is proving that it’s more than just a summer escape, it’s a place people are happy to visit at any time of the year.
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