Murcia city welcomed more visitors than ever, filled more hotel rooms and saw record overnight stays boost revenue
Murcia capital city has long been one of Spain’s undiscovered cities. Maybe that’s why it has managed to keep its identity and that authentic Spanish feel. Little by little, Murcia is garnering more attention, and 2025 turned out to be one of its best years for tourism yet, with a little help from Hollywood!
Richard Gere’s visit for the lighting of the main Christmas tree certainly put the city on the map and probably played a part in making December a standout month in an already successful year.
December 2025 was the city’s best December ever for hotels. On average, 62.5% of rooms were booked, with hotels full over the long weekend in early December and several key days around Christmas. The average room rate was €72.80, while revenue per room reached €45.53, the highest December figures ever recorded.
On December 6, hotel occupancy reached 95%, with average room rates topping €100 for the first time and revenue per room close to €97. Other busy days, like December 27 and 31, had occupancy above 85%. The long weekend alone brought around €2.5 million into the local hotel sector.
Over the year, Murcia welcomed more than 580,000 visitors, including 133,000 international travellers, a 22.6% increase on 2024 and almost three times the number in 2015. Total overnight stays passed 950,000, with international visitors accounting for more than 253,000 nights. August set a record on its own, with over 31,000 nights from foreign visitors. Murcia City is usually empty in August due to the very high temperatures.
Some other figures show just how strong the year was: in December alone, the city’s tourism office handled a record 5,165 enquiries, including 1,200 from abroad, 2,010 from other parts of Spain, and 1,957 from Murcia itself. Most people were interested in the city’s cultural attractions and, of course, the food!
The extensive Christmas programme with hundreds of events attracted plenty of people. Even the bad weather didn’t put people off. Highlights included the Árbol de la Circular opening with Richard Gere and children from the Aladina Foundation as mentioned above, the Christmas Market and the ‘Jardin de los Sueños’.
2025 also marked 1,200 years of the city’s history, which was celebrated with some traditional events. Business and conference tourism also grew, showing Murcia attracts a wide range of visitors, not just holidaymakers.
Tourism Councillor Jesús Pacheco said the figures show Murcia is now a strong city destination, growing faster than regional and national averages.
Image 1: Archive
Image 2: Ayuntamiento de Murcia
Address
Al Kazar Commercial Centre, Condado de Alhama, Alhama de Murcia, MURCIA, 30848
Tel: Sally 0034 657 346 445 / Julie 0034 624 993 566
Loading
Taquilla Tickets is a local family-run business in the Region of Murcia that specialises in organising day trips, mini breaks, things to do, adventures, organised sporting activities for groups and more.
They sell tickets for concerts taking place in the Region of Murcia and other places in Spain, and they organise coach trips to visit local fiestas and events of interest around the Costa Cálida and Costa Blanca. You can also hop on their organised coach trip mini-breaks to visit beautiful Spanish cities like Barcelona, Toledo, Salamanca, Granada and loads more. With their popular ‘Cinco cities’ tours, you can go away for a slightly longer time and visit five different Spanish cities in one trip!
Run by husband and wife team Sally and Nigel for over 6 years and now with new team member Julie, Taquilla Tickets is your one-stop shop for tickets for fun events and things happening in Spain all year round. And if you can’t see what you’re looking for, just contact them and they’ll probably be able to help you make your adventures come true.
The main office is based on the Condado de Alhama resort, at the Al Kasar shopping centre next to Condado Invest, where you will find Sally and Julie there to help you. They also have an office on Camposol, next to Cats Bar on Sector A.
Office addresses and opening times
Condado de Alhama:
Al Kasar Commercial CentreCondado de Alhama
Alhama de Murcia
MURCIA
30849
- Monday to Friday (September-June): 10am to 2pm & 3pm to 6pm
- Monday to Sunday (July & August): 9.30am to 2.30pm & 5pm to 9pm
Camposol
Centro Comercial Sector ACamposol
Mazarrón
MURCIA
30875
- Monday to Friday: 10am to 2pm (winter)
- Monday to Sunday: 10am to 2pm (summer – July & August)
The coach pick-up points are based in:
- Puerto de Mazarrón
- Bolnuevo
- Mazarrón Country Club
- Camposol Sectors A, B, C and D
- Condado de Alhama
- Hacienda del Álamo (subject to minimum of 10 bookings)
Contact details