Published on
December 4, 2025
Spain, a top European destination, has set a new record for tourism in 2025. With 85.6 million international visitors by October, this milestone signals a strong recovery and growing interest in the country’s diverse attractions. From its beautiful beaches and vibrant cities to its rich cultural heritage, Spain continues to captivate the world. The country has also seen a remarkable increase in tourist spending, with each visitor averaging 1,383 euros. This growth highlights Spain’s continued dominance in the global tourism market, even as travel habits evolve post-pandemic.
Spain, renowned for its historical landmarks, Mediterranean beaches, and world-class cuisine, remains one of the most visited destinations in the world. The country’s appeal lies in its diverse offerings, which range from the bustling streets of Madrid and Barcelona to the tranquil coastal towns of Costa Brava and Costa del Sol. As 2025 draws to a close, Spain’s tourism sector has reached unprecedented heights, setting a new standard for global tourism growth.
A Record-Breaking Year for Spanish Tourism in 2025
According to the Tourist Movement in Borders Survey (FRONTUR) published by the National Institute of Statistics (INE), Spain received 9.2 million international tourists in October 2025, marking a 3.2% increase from the previous year. This boost reflects Spain’s enduring popularity among international travelers, with the United Kingdom being the largest contributor to visitor numbers, followed by Germany and France. The figures underscore Spain’s position as a leading global tourism hub.
Spain’s growing tourism numbers are not just a matter of more visitors, but also higher spending. The Tourist Spending Survey (EGATUR) reveals that tourists spent EUR 12,785 million in October 2025, a 7.4% increase from the previous year. The average expenditure per tourist was EUR 1,383, which represents a 4.2% increase year-on-year. This rise in spending signals the growing purchasing power of tourists, who are eager to explore Spain’s offerings and indulge in the luxury experiences the country is known for.
Key Source Countries for Spain’s Tourism Growth
The United Kingdom continues to lead as the main source of international visitors, contributing over 17.1 million tourists in 2025, a 3.9% increase compared to 2024. Germany follows closely with 10.8 million tourists, showing a modest increase of 0.8%, while France remains a strong market with nearly 11.4 million tourists, despite a slight dip of 0.1% compared to the previous year.
- United Kingdom: The UK remains Spain’s largest market, with a steady influx of visitors, contributing to both the high volume of tourists and the country’s top spot in terms of spending.
- Germany: German tourists continue to flock to Spain, accounting for significant numbers despite a slight decline in growth.
- France: French visitors show strong spending growth, contributing to Spain’s overall economic growth in the tourism sector.
This consistent performance from traditional markets reflects Spain’s broad appeal and its ability to maintain strong connections with neighboring countries. The increasing number of international flights, improved tourism infrastructure, and attractive holiday packages have all played a role in driving this success.
Spain’s Growing Popularity Among International Tourists
In addition to the traditional source countries, Spain is seeing a rise in tourists from other regions, with more travelers opting to visit the country for cultural experiences, festivals, and luxury travel. The country’s rich heritage, combined with a thriving contemporary art scene and dynamic events calendar, continues to draw visitors from across the globe.
As Spain’s tourism industry evolves, more visitors are also exploring off-the-beaten-path destinations, opting for areas like Galicia, Navarre, and the Canary Islands, where they can experience a different side of the country. Spain’s ability to offer both cultural richness and modern attractions plays a key role in maintaining its spot as a top travel destination.
Increasing Average Tourist Spending in Spain
The growing expenditure per tourist is one of the most striking aspects of the 2025 tourism boom. In October, the average spend per tourist reached EUR 1,383, an increase of 4.2% compared to the previous year. This surge in spending indicates a shift towards more premium experiences, including fine dining, shopping, and luxury accommodations. Additionally, the average daily expenditure has risen by 5.5%, reaching EUR 201 per day, further highlighting the trend toward higher-value travel.
- United Kingdom: Tourists from the UK have contributed to 17.2% of Spain’s total tourist spending, with a 3.6% increase in year-on-year expenditure.
- Germany: Although Germany’s tourism spending showed a 3.3% decline, it still represents a substantial share of the overall expenditure, accounting for 12.6% of the total.
- France: French visitors have exhibited impressive growth in spending, with a 9.5% increase, reflecting a strong desire for travel to Spain.
Spain’s Tourism Sectors and Its Strong Recovery
Spain’s tourism recovery has been driven by several factors, including its resilient tourism infrastructure, innovative marketing strategies, and the growing importance of sustainable travel practices. The country has also capitalized on the MICE industry, attracting major international conferences and events in cities like Madrid, Barcelona, and Valencia.
The tourism sector has not only rebounded but has also diversified to cater to new tourism trends, such as wellness tourism, gastronomy tourism, and cultural experiences. Spain’s food scene, particularly in cities like San Sebastián and Barcelona, continues to attract gastronomy enthusiasts from around the world. Moreover, Spain’s commitment to sustainability and eco-friendly travel initiatives is drawing tourists who value responsible travel and want to experience the country’s natural beauty.
Conclusion: Spain’s Bright Future in Global Tourism
In conclusion, Spain’s tourism sector is experiencing a remarkable recovery in 2025, setting new records for both visitor numbers and tourist spending. The country’s rich cultural heritage, natural beauty, and innovative tourism offerings make it a top choice for travelers seeking a diverse and enriching experience. With 85.6 million visitors and increased spending, Spain is poised for continued success in the global tourism market.
As Spain continues to adapt to new travel trends and focus on sustainability and luxury experiences, it is well-positioned to maintain its status as one of the most visited countries in the world. The future of Spain’s tourism industry looks bright, with endless opportunities for growth and innovation in the years to come.
