Published on
November 11, 2025
Spain has long been one of the world’s most beloved tourism destinations, known for its vibrant culture, beautiful landscapes, and historic cities. Now, Spain’s tourism scene is receiving a digital makeover that benefits both independent hoteliers and travelers alike. A new wave of technology, led by Amenitiz, is transforming the way small hotels manage their bookings, payments, and guest experiences. With the platform now supporting over 15,000 hotels and processing an impressive €3 billion in bookings, this growth is set to have a lasting impact on Spain’s tourism industry.
Amenitiz, a Barcelona-based tech company, offers a platform that helps independent hoteliers streamline operations. The platform integrates various tools, including website management, booking engines, channel managers, and payment systems, into one easy-to-use package. This allows small hotels to operate like larger chains, with access to sophisticated technology that helps improve their visibility and service offerings.
The expansion of Amenitiz’s network is timely, especially given the significant rise in international tourism to Spain. According to official government data, Spain saw over 11 million international tourists in August 2025 alone, and the number of hotel stays increased by 1.17% year-on-year in September. These figures highlight a healthy, growing tourism sector that continues to be a major contributor to the country’s economy.
Independent hotels, which make up a large portion of Spain’s accommodation providers, often struggle with visibility in the crowded market. By integrating Amenitiz’s technology, they now have a better chance of competing with larger hotel chains and global online travel agencies (OTAs). This is especially important as Spain’s tourism trends shift towards direct bookings, where travelers increasingly prefer to book rooms directly with hotels rather than through third-party platforms.
With Amenitiz providing these services, hoteliers can reduce commission fees paid to OTAs, thus boosting their profitability. For tourists, this means they can access better deals and improved experiences, including easier booking processes and more personalized service. This not only makes their travels more enjoyable but also increases the chances of repeat visits to these smaller, local accommodations.
In line with Spain’s efforts to diversify tourism beyond its typical coastal resorts, Amenitiz’s platform also helps highlight lesser-known destinations across the country. Spain’s government has long advocated for spreading tourism more evenly across its regions, encouraging visitors to explore inland and rural areas. By providing more exposure to small hotels in these areas, Amenitiz plays a key role in supporting Spain’s broader tourism goals, ensuring that travelers can discover hidden gems outside of the heavily trafficked cities and coastal resorts.
Furthermore, the platform’s role in job creation cannot be overlooked. Spain’s Ministry of Industry and Tourism reported an increase in employment within the tourism sector, with permanent contracts growing by 2.3% in the fourth quarter of 2023. With more independent hotels adopting digital tools, they can better manage their operations, reduce overhead costs, and, in turn, hire more local staff. This helps boost employment in rural and less urbanized areas, further supporting Spain’s tourism-driven economy.
While the benefits are clear, challenges remain. Spain’s hospitality industry faces rising costs, staffing shortages, and competition from international hotel chains. However, the integration of Amenitiz’s platform offers a solution to many of these challenges. By making hotel management more efficient and cost-effective, small hotels can focus more on guest satisfaction and the unique experiences they offer, rather than being bogged down by administrative tasks.
For tourists, the adoption of digital tools in Spain’s hotel sector will mean smoother bookings, more personalized stays, and easier access to a variety of accommodation options across the country. Whether in the heart of Madrid, the vibrant streets of Barcelona, or the quieter rural towns, travelers can now enjoy a more seamless travel experience.
In conclusion, Spain’s tourism industry is evolving through digital innovation. The rise of platforms like Amenitiz is not just empowering independent hotels but also driving tourism growth by enabling these businesses to compete more effectively and reach a wider audience. By supporting local economies, creating jobs, and enhancing the travel experience, Amenitiz is playing a crucial role in the future of Spanish tourism. For travelers, this means a richer and more diverse experience, whether exploring Spain’s bustling cities or tranquil countryside. With the backing of cutting-edge technology, Spain is positioning itself to remain at the forefront of global tourism, offering an unforgettable experience for visitors from around the world.
