Spain Tourism has launched a dedicated initiative in Mumbai to encourage women travellers from India, unveiling a programme titled Women Travellers to Spain: A Passport to Yourself.
Speaking to TravelBiz Monitor, Elena Orland, Director of the Tourism Office of Spain in India, described the initiative as her “dream project”. She recalled that upon learning of her new role while in Madrid, her first thought was to champion the growing segment of Indian women travellers. “The event is very special to me. Women in India are becoming increasingly empowered and are ready to explore both within the country and overseas. I think they enjoy travelling with other women or as solo travellers,” Orland said.
Highlighting the ethos behind the campaign, she noted that travel is “much more than visiting a destination; it is also a treat to yourself”. This sentiment, she added, is reflected in the programme’s title. Over the next four years, Spain Tourism aims to promote both solo and group women travel, encouraging exploration beyond Spain’s popular hotspots to include its lesser-known regions. For now, efforts will focus on key Indian metros such as Mumbai, Delhi and Bengaluru.
Reassuring potential visitors, Orland emphasised Spain’s strong safety record and robust infrastructure. “Whatever women want to enjoy—city life, nature, shopping, gastronomy—Spain offers everything,” she said.
When asked about numerical targets for 2026, Orland stressed that the initiative is not driven by volume. “This is not about numbers. It is a meaningful project. I want Indian women travelling to Spain with a purpose and learning something. Spain and India share similarities such as a love for family and festival celebrations,” she explained.
Commenting on visa procedures, she noted that the Spanish consulate is “doing an excellent job”, adding that travellers need only ensure they meet the requirements.
Orland also announced that India and Spain will mark 2026 as a ‘dual year’ dedicated to culture and tourism—an initiative designed to strengthen bilateral ties and enhance mutual understanding between the two nations.