For Orland, sustainability is not about surface-level efforts—it is about safeguarding tourism’s long-term viability.
“Sustainability in tourism means that economic, social, and environmental issues should be considered in a balanced way when a decision is taken, when an activity is planned or carried out, or when tourism services are provided,” she explained.
Such an approach, she believes, helps ensure that destinations continue to provide livelihoods while maintaining the landscapes, cultures, and communities that define them.
“It’s a smart way to ensure that tourism remains a source of income while protecting the environment, cultural heritage, and local communities,” added Orland.