Cycling tourism, both amateur and professional, has grown rapidly along the Costa Blanca. Credit: katyapulka / Shutterstock.com
Denia, the capital of the Marina Alta, was chosen by global tourism giant Backroads to bring together its staff from around the world. On Monday 20 October, many of its team gathered at one of those corners that always seem magical to first-time visitors: the area where Marineta Cassiana beach meets the south breakwater of the harbour. They arrived from Valencia by bicycle the previous Sunday, stayed at the Port Dénia Hotel, and planned to leave on Tuesday.
Backroads is no ordinary company. Headquartered in Berkeley, in the heart of San Francisco Bay, California, it also has regional offices in Utah, Canada and France. While it employs 192 permanent staff, it also works with over 800 “trip leaders” worldwide.
Like other large companies, Backroads holds major staff gatherings in scenic locations, and Denia was a perfect choice. The company’s interest in the town goes beyond meetings: Denia is one of the stops on a European itinerary designed by Backroads. Specifically, it features on a cycling route from Madrid to the Valencian Community, passing through Cuenca, Altea and Guadalest.
Cycling, wine and paella
The tour’s title (promoted in English) offers insight into what clients seek when booking: “Wine and paella from spectacular cliffs to Mediterranean beaches”. The description of Denia provided to participants highlights its appeal:
“Cycle through Valencia’s orange groves and vineyards on your way to lunch • Marvel at the crystal-clear sea views as you ride to our luxury resort in Dénia, where you may wish to play a round of golf or enjoy a poolside siesta • Explore the historic museum and grounds of a traditional Valencian raisin farm, then watch a paella demonstration before savouring a hearty portion yourself.”
A region in Spain for professional and amateur cyclists
Cycling tourism, both amateur and professional, has grown rapidly in the Costa Blanca in recent years. The region’s varied terrain, from coastal roads to mountain passes, attracts riders seeking challenging routes and spectacular views, making it a hotspot for cycling enthusiasts across Europe.
Denia and Calpe and its surrounding areas have become a key destination for these cycling tourists. With well-maintained paths, bike-friendly accommodations, and the combination of gastronomy, history, and natural beauty, the town offers a unique experience that merges sport, culture, and leisure.